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Academic Programs International (API) · 3 months ago

Product Marketing and Enablement Manager

Austin,TX,US

Full-time

Onsite

Mid, Senior Level

4+ years exp

Academic Programs International (API) is seeking a Product Marketing and Enablement Manager to lead the strategy and execution of product messaging, internal training, and sales enablement. The role involves collaborating with various teams to ensure effective communication of product value and driving adoption and retention among external partners and internal teams.

Education

Responsibilities

Drive go-to-market strategies for product launches, feature enhancements, and lifecycle marketing initiatives

Develop product positioning and messaging frameworks rooted in customer insights, market research, and competitive intelligence

Build and manage product marketing content including solution briefs, customer stories, datasheets, landing pages, FAQs, explainer videos, and blog posts

Collaborate with Programming, Product and Engineering teams to translate new products into clear, differentiated customer benefits

Support demand generation and lifecycle marketing teams with messaging and campaign content

Own the design, development, and delivery of onboarding and continuous learning programs for internal teams and external partners

Create multimedia training materials such as guides, walkthroughs, e-learning modules, and webinar presentations

Partner with the Account Management team to ensure the training experience drives product adoption and reduces time to value

Measure and iterate on training programs based on engagement metrics and feedback

Develop and deliver enablement programs for GTM teams to ensure they can confidently position, sell, and support the product

Maintain a scalable sales playbook with pitch decks, battlecards, objection-handling guides, and demo scripts

Coordinate product readiness sessions, new feature briefings, and enablement workshops for internal teams and resellers

Monitor content effectiveness and sales performance metrics to refine enablement materials and identify training gaps

Qualification

Product marketingSales enablementContent creationCRM toolsProject managementTeam coordinationMarket researchEducational content creationStakeholder communicationTraining developmentB2B SaaS experienceCertificationsCommunication skillsPresentation skills

Required

Strong ability to translate technical capabilities into user-centric messaging and value propositions

Proven experience creating educational content for different audiences (sales, customers, partners)

Excellent communication, writing, and presentation skills

Proven ability to manage multi-part projects and coordinate across teams with clarity and confidence

Familiarity with CRM, CMS, or marketing automation tools is a must

Experience with launch planning, stakeholder communication, and post-launch follow-up

A bachelor's degree from an Accredited University in Marketing, Business Administration, Communications, or a related discipline. (must have a foundational understanding of market dynamics, consumer behavior, and strategic communication.)

4+ years in product marketing, enablement, or customer education within a B2B SaaS environment