Link Logistics · 2 months ago
Vice President, Technical Product Manager, Digital Marketing
Minneapolis, Minnesota
Full-time
Onsite
Director/Executive
$235K/yr - $250K/yr
10+ years expLink Logistics Real Estate is a leading operator of warehouses and business parks, specializing in last-mile logistics real estate. They are seeking a Vice President, Technical Product Manager to connect technology with the digital team’s needs related to digital marketing and analytics tools, focusing on supporting digital marketing platforms and collaborating with multiple teams to centralize data for reporting.
Commercial Real EstateLogisticsSupply Chain ManagementWarehousing
Responsibilities
Develop and execute a comprehensive digital marketing technology strategy that aligns with the company's overall business objectives and growth plans
Lead cross-functional teams to drive the implementation of innovative technology solutions to support digital marketing and ensure seamless integration with existing systems
Serve as a thought leader in digital marketing technology, staying abreast of industry trends and emerging technologies to keep Link Logistics at the forefront of the market
Lead the Product Management and development of custom external facing digital products including real estate availability web sites
Serve as the technical application manager to support digital applications including LinkLogistics.com, LinkParks.com, GA4, GTM, Big Query, Call Rail, ZoomInfo, Lead Forensics, Stack Adapt and Sprout Social
Engage with business partners, vendors, and other stakeholders to implement a demand management process to analyze, prioritize, and deliver on projects, enhancement requests and issues
Understanding of web application architecture, front-end/back-end systems, APIs, A/B testing tools, and content management systems. Strong focus on performance optimization including page load speeds, caching strategies, CDNs, and monitoring tools like Lighthouse or WebPageTest
Familiarity with agile methodologies, version control (Git), CI/CD pipelines, and ability to write technical requirements and collaborate effectively with engineering teams on deployment, scalability, and security considerations
Apply expert-level technical knowledge of SEO, GEO, and SEM to implement business recommendations and requirements within Link’s property listing products and public websites, ensuring enhanced visibility and discoverability across search engines and AI-powered platforms
Knowledge of the implementation and optimization of GA4 tags, pixels, and other tracking tools, with a focus on attribution modeling and first-touch/last-touch tracking to ensure accurate data collection, seamless integration, and actionable insights for digital marketing initiatives
Provide day-to-day administration of digital tools including GA4, BigQuery, Lead Forensics, Sprout Social, etc. including user management, financial management, and adhering to security and governance best practices
Manage the support process, troubleshoot issues, write knowledge articles, track key metrics, and resolve technical issues
Write test scripts, participate in QA and run UAT to ensure changes are tested and do not negatively impact the target systems, end users, downstream applications, reports and dashboards, etc
Create and maintain thorough system and business process documentation, including current and future state architecture diagrams, user journeys, source data tables, product briefings for enhancements and system changes, root cause analysis for issues, etc
Utilize enterprise tools including Jira, Confluence, Lucid Chart, ServiceNow, etc. for task tracking, maintaining documentation, incident and release management
Support business and technical teams through the end-to-end process of capturing, transforming, ingesting, modeling, analyzing and reporting digital data
Write technical documentation and participate in solutioning workshops to support the Data, Architecture and Engineering (A&E) teams ingesting digital data into Link’s data platform
Advise Analytics Engineering team on data sources and how they should be connected to deliver dashboards and reports using tools like Tableau, Power BI, and Looker Studio
Collaborate with Digital, Analytics and Data teams to improve attribution models and reporting accuracy
Evaluate and recommend technologies that enhance data gathering, transformation, aggregation, analysis, and visualization
Critically examine data to improve transformation logic and identify why it may not be normalized
Enable insights into customer journey, engagement patterns and conversion metrics to help inform digital marketing strategies and design
Work closely with business and technology stakeholders to understand their goals, challenges, and requirements, translating these into scalable technical solutions
Develop and thoroughly understand business partners’ tools, processes and operational needs
Comprehensive expertise in every stage of digital marketing, including strategic planning, campaign execution, and ongoing optimization of processes and workflows
Act as a trusted advisor, providing insights and recommendations on how technology can support and enhance business goals
Stay knowledgeable on industry trends, emerging marketing technologies, new advertising platforms, and competitor activities to provide guidance to stakeholders that will ensure Link is operating as an industry leader
Understanding market dynamics, user experience design, and emerging trends to inform product decisions
Qualification
Required
Bachelor's degree
10-15+ years of experience in a technical digital marketing and digital analytics environment
Experience in a marketing or digital analytics environment
Experience with website implementations
Experience managing high-volume websites and microsites
Experience with cloud data platforms including Snowflake, BigQuery and Salesforce Data Cloud
Familiarity with CMS and Salesforce Marketing Cloud integrations to support end-to-end lead journey, personalization and segmented content and communications
Familiarity with website platforms like WordPress and Optimizely
Familiarity with APIs for extracting data from third-party platforms (e.g., Google Analytics, BigQuery, Meta Ads Manager, StackAdapt, etc.)
Working knowledge of digital marketing data from ad platforms, websites, email tools, etc
Familiarity with websites, data architecture, modeling, and governance best practices
Exceptional communication and collaboration skills
Ability to partner with non-technical stakeholders and explain technical concepts clearly
Strong problem-solving and critical-thinking abilities
Proficiency in SQL, JavaScript, HTML and CSS. Familiarity with DAX and DBT a plus
Familiarity with marketing platforms and tools such as Google Analytics 4 (GA4), BigQuery, and Salesforce Marketing Cloud
Familiarity with databases such as Snowflake and Salesforce Data Cloud
Familiarity with reporting tools such as PowerBI, Tableau, and Looker Studio
Preferred
Experience with Atlassian tools for product management and documentation a plus
Experience with project management tools like Wrike or similar a plus
Benefits
Health insurance coverage
Retirement savings plan
Paid holidays
Paid time off
Company
Link Logistics
Link Logistics is a leading operator of last-mile industrial real estate and warehouse properties.
1001-5000 employees
H1B Sponsorship
Link Logistics has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2022 (1)
Funding
Current Stage
Late StageLeadership Team
Scott Anderson
Senior Vice President and Chief Accounting Officer
Recent News
Morningstar.com
2025-11-04
2025-09-12
Company data provided by crunchbase