Modern Realty · 2 months ago
Founding Marketer/Head of Growth
Modern Realty is an AI-powered real estate brokerage that is scaling and refining its consumer experience. The Founding Marketer/Head of Growth will design and run channel experiments to validate client engagement strategies and collaborate with engineering to enhance product features based on insights.
Artificial Intelligence (AI)Consumer GoodsGenerative AI
Responsibilities
Design and run channel experiments (paid, organic, SMS, referral, social, and partnerships) to validate what drives qualified clients
Test and refine offers (fast-close, AI home search, lender integrations, instant CMA, etc.) that resonate with our ICP
Collaborate with engineering to spin up lightweight landing pages, onboarding flows, and automations for rapid testing
Translate insights into product features, working with design and product to make winning offers part of the core experience
Qualification
Required
Background in consumer product experimentation or marketplace growth
Proven ability to design, launch, and analyze growth experiments across multiple consumer channels (paid, organic, referral, SMS, social, partnerships)
Strong grasp of analytics and attribution. Skilled at turning ideas into structured A/B tests with measurable outcomes; you can take a hypothesis from brainstorm to live test the same day
Deep curiosity about human behavior, why people buy, what builds trust, and how to design experiences that feel inevitable
Excellent communication skills; you make data and insights understandable, actionable, and inspiring
You take the work seriously and aim for excellence, but bring energy, creativity, and zero pretense—we work a lot, move fast, but have fun doing it
Preferred
Experience in proptech, fintech, or other high-trust consumer verticals
Familiarity with AI-driven experiences or automated funnels
Experience shaping offer strategy or consumer messaging for high-consideration purchases
Previous startup or early-stage growth experience where you've worn multiple hats