Notion · 1 week ago
Lifecycle Marketing Manager
San Francisco, CA
Full-time
Hybrid
Senior Level, Lead/Staff
$180K/yr - $200K/yr
8+ years expNotion helps you build beautiful tools for your life’s work, and they are seeking an experienced Lifecycle Marketer to join their Growth Marketing team. The role involves driving product launches and release marketing, ensuring effective audience segmentation, and operationalizing marketing efforts to enhance user engagement and business impact.
AppsCollaborationProduct ManagementReal TimeSoftware
Responsibilities
Drive launch campaigns and release marketing end-to-end: Be the connective tissue across Product, PMM, Creative, and Lifecycle — orchestrating both high-impact launches and ongoing release communications that drive initial excitement and sustained engagement
Master audience segmentation and positioning: Lead the strategic segmentation of launches and releases, crafting differentiated positioning and messaging for specific audience segments by synthesizing PMM materials and independently developing audience-specific narratives
Collaborate on post-launch integration: Work closely across the Lifecycle team to transition launch content, assets, and learnings into always-on campaigns and other relevant customer journey touchpoints, ensuring sustained momentum beyond initial launch
Drive user love and business impact: Shape experiences that delight users while moving core metrics like feature activation and retention — with a sharp eye for which metrics will be affected and what events need tracking
Be a system builder: Create repeatable, efficient workflows that help us ship high-quality, high-velocity launches and releases — and scale what works
Think like a growth expert: Work closely with Engineering and Data teams to define success metrics, implement proper tracking, and design experiments that validate your segmentation and messaging strategies
Inject AI where it adds leverage: Identify where automation or AI can streamline workflows, personalize messaging, and unlock faster feedback loops
Qualification
Required
8–10 years of experience in growth, lifecycle marketing, or product marketing, ideally at a fast-paced product-led company
Led or contributed meaningfully to product launches, release marketing, and audience segmentation strategies from a growth perspective
Ability to craft positioning and messaging independently for different audience segments
Experience with segmentation strategies — from identifying meaningful user segments to developing differentiated campaigns
Excited to work across functions — bringing people together, managing complexity, and keeping momentum high
Strong executional range — from building complex campaign workflows to optimizing delivery and reach through segmentation, channels, and timing
Strong analytical instincts and ability to collaborate effectively with Engineering and Data teams to define metrics, implement tracking, and measure success
Think in systems and love identifying opportunities to scale, automate, and improve processes
Preferred
Experience in B2B, B2C, and B2C2B environments
Experience at a product-led growth company with high-velocity shipping cadence
Familiarity with AI/automation tools for marketing operations
Experience working with Customer.io, Figma, HTML, and SQL
Benefits
Highly competitive cash compensation
Equity
Benefits
Company
Notion
Notion is a workspace platform that offers note-taking, collaboration, task management, wikis, and databases.
501-1000 employees
H1B Sponsorship
Notion has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (31)
2024 (23)
2023 (9)
2022 (22)
2021 (7)
2020 (2)
Funding
Current Stage
Late StageTotal Funding
$343.2MKey Investors
Index VenturesFirst Round Capital
2025-12-15Secondary Market
2021-10-08Series C· $275M
2020-04-02Series B· $50M
Leadership Team
Akshay Kothari
COO
Ha Nguyen
Global Head of Demand Generation
Recent News
salesforceventures
2026-01-23
Crunchbase News
2026-01-22
Company data provided by crunchbase