Events & Community Marketing Manager jobs in United States
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Verifiable · 2 months ago

Events & Community Marketing Manager

Verifiable is a credentialing and network monitoring platform that helps healthcare organizations optimize operations with fast verifications. They are seeking an Events and Community Marketing Manager to own event execution and strategy, generating leads and engaging with customers to build brand awareness.

Health CareReal TimeSoftware

Responsibilities

Streamline event operations and workflows, finding ways to improve speed of execution
Generate new leads and pipeline, as well as engage with existing opportunities and customers
Get maximum ROI from events by finding ways to engage the audience pre, post and during
Use events and community content to position key executives and the company as industry experts
Facilitate networking and community among our target accounts and roles
Provide educational opportunities to our community and wider industry with the goal of building brand and solution awareness
Strengthen partner relationships by co-hosting events or community activities with their collaboration
Updating detailed event checklists, managing timelines in project software (e.g., Asana), and leading cross-functional status meetings (with Sales, Product, and Design teams)
Negotiating and finalizing contracts with venues, caterers, A/V suppliers, and speakers. Coordinating their schedules and deliverables
Launching targeted promotion campaigns (email blasts, paid ads, social media countdowns) to drive registrations and ticket sales. As well as building marketing automation workflows to track and manage registrations and connect back to campaigns
Briefing event staff (internal or external) on their roles, managing their breaks, and being the main point of contact for issues
Scrubbing and organizing all collected leads (from registration, booth scans, etc.) and delivering them to the Sales team for follow-up
Compiling a comprehensive post-event report, analyzing KPIs (attendance, engagement scores, ROI), and presenting a summary of successes and lessons learned to leadership
Creating documents like the event run-of-show, staff briefing materials, seating charts, and printing event collateral (name badges, signage)

Qualification

Event ManagementMarketing AutomationLogistics CoordinationHubSpotSalesforceAsanaCreative EngagementBudget ManagementCommunity EngagementCommunicationStrategic ThinkingProblem Solving

Required

5+ years of experience in Marketing, with 2+ years in Events
Experience coordinating logistics and promotion for a wide range of event types, including large conference sponsorships, sponsored dinners and happy hours, roundtables, and webinars
Experience working with marketing tools (our stack includes HubSpot, Salesforce, Asana, 6sense, Figma) to create pre and post-event outreach and report on events, as well as manage marketing automation workflows for event registrations and management
Proven creative approach to event engagement, booth design, venue selection, activities, and swag
Excellent communication skills, spoken and written, to communicate to the wider team about events and speak to prospects at events
Strategic thinking surrounding events and how they fit into our wider demand generation and brand strategies
Skill in creating and strictly adhering to event budgets, tracking expenses, and negotiating costs with vendors and suppliers to maximize resources
The ability to stay calm, focused, and decisive when inevitable problems or emergencies arise during planning and execution
A genuine ability to understand and prioritize the needs, feelings, and expectations of the community, attendees, and internal stakeholders
Understanding how to foster a sense of belonging among an audience, both online (forums, social groups) and in-person (at events), to encourage loyalty and brand advocacy
The ability to conceptualize unique event themes and engaging community programs that stand out and align with the brand's message
Curiosity-driven and motivated to find answers to difficult problems

Preferred

Bonus: familiarity with healthcare, health tech and B2B marketing

Benefits

Health/Vision/Dental plans
Unlimited PTO
New Apple equipment
Startup equity as part of your comp package

Company

Verifiable

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Verifiable develops real-time credential verification platform intended to verify licenses, sanctions, and other important records.

Funding

Current Stage
Growth Stage
Total Funding
$47M
Key Investors
Craft Ventures
2023-07-10Series B· $27M
2021-08-06Series A· $17M
2020-10-20Seed· $3M

Leadership Team

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Nicholas Macario
Co-Founder & CEO
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Company data provided by crunchbase