BDG · 2 months ago
Director, Brand Strategy
New York, NY
Full-time
Onsite
Director/Executive
$128K/yr - $145K/yr
10+ years expBDG is looking for a bold, ideas-first marketer to join their Presale Marketing team. The Director will lead the development of innovative strategies and compelling proposals that drive revenue growth and enhance brand storytelling across BDG’s portfolio of brands.
FashionLifestyleMedia and EntertainmentNews
Responsibilities
Lead the charge on innovative, insight-driven strategies across BDG’s key categories — Beauty, Fashion, Retail, Personal Care, and Luxury — expanding our influence beyond the core female lifestyle space and unlocking new growth verticals
Collaborate across the house — partnering with Sales, Branded Content, Video, Experiential, Research/Trends, and Social/Talent teams — to craft bold, strategic proposals that reinforce BDG as a creative thought leader
Balance creativity with commerce by managing margins and COGS for all pitched programs, ensuring every idea is as profitable as it is powerful
Elevate our signature brand moments while dreaming up new, multi-platform opportunities that authentically connect advertisers to BDG audiences through storytelling, innovation, and proprietary insights
Own the storytelling. Ensure all proposals are strategically packaged, visually dynamic, and built to inspire clients and brand partners alike
Turn data into magic. Leverage insights and research to design thoughtful, evidence-backed marketing solutions that truly resonate
Keep the engine running. Manage cross-functional workflows to ensure seamless execution and clean handoffs to post-sale and account management teams. Stay plugged in. Bring forward the latest in entertainment, digital innovation, and cultural trends to inspire your team and spark big ideas
Show and sell. Join client meetings and presentations to bring creative strategies to life with confidence and charisma
Qualification
Required
10 years of digital marketing experience or digital strategy in a related field
A creative and collaborative mindset — a big-picture thinker who can connect strategy, storytelling, and culture with ease
Exceptional verbal and written communication skills are a must
A proactive self-starter with an entrepreneurial spirit and a strong grasp of sales objectives — always thinking one step ahead to drive revenue through bold, custom ideas
A data-driven storyteller who can turn insights and analytics into actionable, audience-first marketing opportunities that move the needle
A pulse on what's now and next — deep understanding of digital media, cultural trends, and brand marketing that inspires fresh thinking across every proposal
A design-savvy strategist fluent in Canva, Keynote, and the Microsoft Office Suite; comfortable using tools like Google Analytics, comScore, Quantcast, and Shareablee to inform smart solutions
A master multitasker who thrives in fast-paced environments — highly organized, detail-oriented, and able to manage multiple projects and deadlines with creative calm
Company
BDG
BDG is one of today’s leading global media companies with a portfolio of distinct digital and experiential brands that are shaping culture through its authentic and trusted storytelling.
201-500 employees
H1B Sponsorship
BDG has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (2)
2022 (2)
2021 (1)
Funding
Current Stage
Late StageTotal Funding
$80.5MKey Investors
AvenirNotable CapitalSaban Capital Group
2019-06-07Series Unknown· $30M
2018-09-12Series Unknown
2017-03-10Series D· $12M
Leadership Team
Bryan Goldberg
Founder, CEO
Tyler Love
Chief Technology Officer
Recent News
2025-05-22
Company data provided by crunchbase