T. Rowe Price Singapore · 3 months ago
Marketing Manager - Cross Business Engagement
Owings Mills, MD
Full-time
Hybrid
Senior Level
$94K/yr - $161K/yr
5+ years expT. Rowe Price is a premier global asset management organization with over 85 years of experience, dedicated to helping clients thrive. The Marketing Manager role focuses on driving growth through integration of Individual Investor and Retirement Plan Services, developing marketing strategies, and enhancing client experiences.
Financial Services
Responsibilities
Align cross-functional teams on partnership scope, prioritized deliverables, and resource allocation
Identify and partner with cross-functional teams to resolve integration barriers between channels
Articulate value propositions for deeper II-RPS integration and package data to demonstrate results
Ensure regulatory compliance across all initiatives
Develop win-win strategies that balance client needs, TRP business objectives, and Plan Sponsor/Advisor priorities
Develop targeted segmentation strategies that serve both II and RPS business objectives
Identify high-value participant populations across key demographics and plan types
Define and activate marketable audiences to drive cross-channel engagement
Establish data access protocols between II and RPS platforms
Evolve and expand consultation offers to broader RPS participant segments
Create compelling offers tailored to identified participant sub-segment needs
Integrate marketing initiatives within existing RPS channels
Maintains records of key performance indicators/measurements that measure offer effectiveness and analyzes the data
Partner with CX peers to evaluate and develop streamlined account opening journeys for cross-over clients from RPS to II
Enhance rollover and cross-over digital experiences that create seamless transitions between participant and retail investor journey
Re-onboard cross-over clients to strengthen positioning of firm as a trusted partner across both retirement planning and broader investment needs
Qualification
Required
Bachelor's degree in marketing, Business or related field or the equivalent combination of education and relevant experience
5+ years of total relevant work experience
Proven experience in financial services marketing, preferably with knowledge of both retirement plans and retail investment services
Strong strategic thinking with the ability to translate business goals into actionable marketing plans
Experience developing cross-channel acquisition strategies and customer journey mapping
Data-driven approach with ability to leverage analytics to inform targeting and measure effectiveness
Excellent communication skills and ability to influence across organizational boundaries
Experience with financial wellness and education marketing in a retirement context
Preferred
Experience working on new capabilities in a medium to large sized corporate setting
MBA
Benefits
Competitive compensation
Annual bonus eligibility
A generous retirement plan
Hybrid work schedule
Health and wellness benefits, including online therapy
Paid time off for vacation, illness, medical appointments, and volunteering days
Family care resources, including fertility and adoption benefits
Company
T. Rowe Price Singapore
T. Rowe Price is a premier global asset management organisation, actively investing in opportunities to help people thrive in an evolving world.
51-200 employees
H1B Sponsorship
T. Rowe Price Singapore has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (80)
2024 (67)
2023 (58)
2022 (113)
2021 (67)
2020 (70)
Funding
Current Stage
Growth StageCompany data provided by crunchbase