Synergetics · 2 months ago
Director, Marketing Analytics
Bridgewater, NJ
Full-time
Hybrid
Director/Executive
$170K/yr - $230K/yr
9+ years expBausch + Lomb is a leading global eye health company dedicated to enhancing sight for millions worldwide. They are seeking a Director of Marketing Analytics to lead their marketing analytics strategy, overseeing advanced analytical frameworks and providing actionable insights to optimize marketing investments and drive business growth.
Health CareHealth DiagnosticsManufacturingMedical DevicemHealth
No H1B
Responsibilities
Marketing Mix Modeling and optimization: Design and operationalize MMM to measure channel impact on leads and priority KPIs; translate rigorous statistical findings into budget optimization plans, and scenario guidance. Use model outputs to recommend adjustments and improvements to marketing strategies
Campaign Analytics: Manage Marketing Tactic measurement framework. These involve Test & Learns, Pilots, Brand Lift, A/B testing, etc
AI-Enabled Analytics: Bring GenAI and ML solutions into the workflow where they add real value — whether that’s automating Omnichannel orchestration tasks, running predictive models, or enabling self-serve analytics for marketers
Stakeholder Management: Work closely with media, strategy, and Brand teams to understand business objectives and align analytical approaches with strategic goals. Participate in meetings to discuss insights and drive data-driven decision-making
Vendor Management: Lead NPP Data science team and work closely with IM team to manage Campaign analytics data from diverse sources, including, promotional tactic data from Consumer and Health care professionals. Employ statistical software and programming languages (e.g., R, Python) to conduct rigorous analysis and present findings
Reporting & Visualization: Collaborate with the COE (Center of Excellence) team to manage the Marketing 360 dashboard, creating visualizations that effectively present complex analytical insights in a clear and actionable way. Provide regular updates to Omnichannel Brand leads on the performance of marketing tactics and key support initiatives they oversee
Research & Innovation: Stay current with industry trends and emerging technologies, and best practices in Decision science space. Propose and implement innovative techniques to enhance analytical capabilities
Qualification
Required
Master's degree in Statistics, Data Science, Economics, Marketing, or a related field
9+ years of experience in data analysis with a focus on marketing mix modeling or related fields
Demonstrated expertise in using statistical methods and tools to drive marketing insights
Proficiency in statistical software and programming languages such as Python, R, SAS, or MATLAB
Strong analytical and problem-solving abilities with a solid understanding of statistical modeling techniques and their application in marketing
Excellent verbal and written communication skills with the ability to present complex data findings to non-technical stakeholders in a clear and engaging manner
Meticulous attention to detail with a strong focus on data accuracy and integrity
Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
Preferred
Bayesian methodologies are a plus
Experience with data visualization tools like Power BI is a plus
Benefits
Short-term and/or long-term incentives
Medical, dental, vision insurance
Disability and life insurance
401(k) plan and company match
Tuition reimbursement program (select degrees)
Company holidays
Well-being benefits
Sick time
Floating holidays
Paid vacation
Company
Synergetics
As Synergetics becomes Bausch + Lomb Retina, keep following us to learn why our newly formed partnership is all about you.
201-500 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2016-02-10Acquired
1990-04-06IPO
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