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Galderma · 2 months ago

Executive Director, Ecommerce & Growth Marketing

Carlsbad

Full-time

Onsite

Director/Executive

15+ years exp

Galderma Laboratories is committed to becoming the leading dermatology company in the world. They are seeking a strategic and data-driven leader for Ecommerce and Growth Marketing to drive digital growth initiatives and execute comprehensive marketing strategies aimed at customer acquisition, retention, and revenue growth.

Responsibilities

Develop and implement growth marketing strategies that align with the company’s vision and revenue targets, including multi-channel performance marketing across digital platforms, social media, content, email, paid ads, lifecycle marketing, SEO, affiliate, referral, and influencer partnerships

Develop and optimize cross-channel acquisition strategies (paid social, search, programmatic, influencer, affiliate, etc.) to drive new customer growth while maintaining efficient CAC

Identify and develop new market opportunities to ensure growth for the Alastin brand

Oversee CRM, email, SMS, and loyalty programs to increase customer LTV, engagement, and repeat purchase rate

Establish KPIs and leverage analytics tools to measure campaign effectiveness, identify growth opportunities, and iterate rapidly

Oversee the selection and utilization of marketing tools and platforms. Use data-driven insights to inform decision-making and report on key metrics to executive leadership

Develop and manage marketing budgets and forecasting to ensure efficient allocation of resources to maximize growth outcomes and profitability

Exceptional leadership skills with experience managing teams and cross-functional collaboration. Build, lead, and mentor a high-performing growth marketing team. Foster a culture of experimentation, innovation, and continuous learning. Excellent communication and interpersonal skills, capable of engaging stakeholders at all levels

Conduct market research and competitor analysis to identify trends, insights, and opportunities to inform marketing strategies

Qualification

Growth marketingDigital marketingAnalytical skillsTeam managementE-commerceCustomer acquisitionMarket researchPassion for skincareCommunication skillsInterpersonal skills

Required

Bachelor's degree in Marketing, Business, or related field

15+ years of experience in marketing with a focus on growth marketing, preferably within the skincare or beauty industry

Proven track record of scaling brand, driving customer acquisition, and delivering significant revenue growth through innovative marketing strategies

Strong analytical skills with the ability to make data-driven decisions

Proficiency in digital marketing channels, including Google, Bing, Facebook, Instagram, Twitter, YouTube, TikTok, LinkedIn, Audio & Podcasting, TV, OTT, CTV, Print & Digital Publications, Digital Out of Home, Sponsorships, Email Marketing, Influencer Marketing, SEO, Amazon, HCP Marketing, and E-Commerce

Exceptional leadership and team management skills

Excellent communication and interpersonal skills, with the ability to collaborate across departments