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Memorial Healthcare System · 1 day ago

Strategic Marketing Manager - FT - Days - MHS

Hollywood, FL

Full-time

Onsite

Mid Level

3+ years exp

Memorial Healthcare System is dedicated to improving health and quality of life for those in their care. The Strategic Marketing Manager will manage the development and execution of marketing strategies to achieve growth and revenue goals for the Memorial Cardiovascular Institute and related services, while collaborating with cross-functional teams.

Health Care

Responsibilities

Provides project management oversight for development, production, placement and distribution of marketing communications tactics and content

Manages purchasing contracts and project budgets

Develops, manages and provides oversight for outsourced business partners and vendors, including agencies, freelancers, designers, etc

Works collaboratively with strategic marketing, corporate communications, web center and outreach teams to leverage expertise and shared resources, avoid duplication of efforts and achieve cost efficiencies

Monitors and reports on key performance metrics for marketing and brand communications activities

Recommends adjustments to strategies to achieve goals

Develops strategic brand planning, research and analysis to develop and evolve a comprehensive brand positioning strategy for MHS

Recommends, implements and manages brand identity, brand architecture and naming systems across the Memorial Healthcare System (MHS) services portfolio

Manages development, production, distribution, monitoring and management of brand promotions strategies, tactics, programs and content

Ensures consistency in brand voice, messaging, style and experience across traditional and digital media

Manages the creation, development and implementation of integrated marketing communications programs to drive customer acquisition, retention and engagement for core clinical service lines, including promotional campaigns, marketing events, sales support and digital marketing

Works collaboratively with the corporate communications and web teams to integrate traditional methods with web, social and mobile marketing techniques

Participates in strategic marketing planning, business development and key operational meetings core clinical programs

Works with strategic marketing leaders to develop and recommend marketing budgets and investments to support strategies

Qualification

Strategic marketing planningBrand managementProject managementDigital marketingAnalytic skillsCustomer serviceManaging peopleLeading by coachingEffective communicationProblem solving

Required

Bachelors (Required)

Three (3) years of progressive experience in marketing management with a demonstrated track record of success in (strategic) marketing planning, program development and implementation

Critical thinking skills

Effective communication skills

Decisive judgment

Ability to build and foster positive relationships

Ability to lead others and take appropriate action when required

Strategic thinker with excellent analytic, planning, marketing and communications skills

Ability to translate and move plans into action

Ability to engage with and counsel leaders, physicians and other health system staff in marketing activities

Ability to provide leadership to marketing, communications and cross-functional team members to achieve objectives

Excellent verbal and written communications skills, including proficiencies in digital and social communications

Highly organized, with a strong ability to manage multiple projects in a fast-paced environment