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Guidehouse · 2 months ago

Marketing Campaigns Lead - Financial Services

United States

Full-time

Remote

Senior Level

$113K/yr - $188K/yr

6+ years exp

Guidehouse is a company focused on providing professional services in various sectors, including Financial Services. The Marketing Campaigns Lead will plan, execute, and optimize B2B marketing programs to drive growth, requiring strong organizational and analytical skills to manage multiple marketing initiatives.

AdviceConsultingManagement Consulting

Responsibilities

Develop integrated digital marketing campaigns and programs that generate and nurture leads, and drive sales, with a focus on paid LinkedIn and paid search

Provide strategic and creative input for development of a wide range of communications including ads, short-and long-form thought leadership pieces, videos, webinars, podcasts, etc

Proactively collect, track, and report marketing program ROI, modulating as required for different internal audiences (marketing team, executive leadership, sales, etc.)

Contribute to the Financial Services organic LinkedIn showcase page. Write, edit, and calendar social posts, in partnership with our content team

Manage segment and solution-specific updates on the firm’s internal and external websites (including drafting and editing content)

Stay abreast of relevant marketing trends and technologies that can make our programs more effective and efficient

Monitor and report on the competitive consulting landscape, as well as trends and issues of interest to our financial services clients

Qualification

B2B marketing experienceDemand generation marketingCampaign management skillsSEO/SEM proficiencyMartech platforms experienceAnalytical skillsWriting skillsProject management skillsInterpersonal skillsTime management skills

Required

Bachelor's degree, preferably in Marketing, Communications, Journalism, or a related field

6+ years of B2B marketing and communications experience

Experience building and executing service, cohort and account-based, multi-channel, multi-touch, market focused campaigns, and marketing programs

Demand generation/account-based marketing experience and program management skills

Ability to comprehend, analyze, and interpret campaign and other metrics to shape decisions made from the data and report ROI; demonstrated project management skills

Proficiency in PowerPoint, Excel, LinkedIn, SEO/SEM, Copilot, or similar Gen AI tools

Highly motivated with a strong work ethic and excellent time and project management skills

Strong writing and editing skills with the ability to adapt communications to different audiences

Strong interpersonal skills and the ability to effectively communicate and interact with various levels of management

The ability to work remotely in a fast-paced, collaborative environment, operate effectively under pressure, and make decisions independently

Candidates must reside in ET or CT time zones