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Dallas Christian College · 2 months ago

Director of Marketing and Communications

Dallas, TX

Full-time

Onsite

Lead/Staff, Director/Executive

3+ years exp

Dallas Christian College (DCC) is seeking a Director of Marketing and Communications responsible for stewarding the institutional branding and communications to achieve mission clarity with various stakeholders. The role involves developing and executing comprehensive marketing strategies, overseeing content creation, and enhancing the college's image and positioning in the marketplace.

Higher Education

Responsibilities

Develop and execute a comprehensive marketing and communication strategy that aligns with DCC’s goals and Christian values, enhancing its image and positioning in the marketplace and public sphere

Monitor and analyze market trends to adjust strategies, ensuring consistency in content, brand management, and alignment with industry standards

Plan and lead proactive promotional, publicity, and media relations initiatives across all platforms—broadcast, print, internet, and social media—to support DCC’s institutional priorities and improve internal and external communications

Collaborate with the admissions office and campus stakeholders to develop and implement multi-channel enrollment marketing strategies, including digital, email, web, print, and CRM-driven communications targeting prospective students

Track and evaluate all marketing initiatives to ensure timely execution aligned with critical enrollment deadlines

Research current enrollment marketing trends and identify opportunities to effectively promote undergraduate and graduate academic programs

Collaborate with DCC leadership across enrollment, athletics, and advancement to guide traditional and digital marketing strategies

Ensure consistent and effective brand communication to donors and prospective students through print, digital, social media, and other channels

Oversee the development, production, and optimization of multi-channel marketing campaigns and materials, including apparel, publications, ads, and online content

Provide leadership in public relations, media relations, and crisis communication efforts to enhance DCC’s image and community awareness

Coordinate with DCC leadership and personnel to ensure timely, accurate, and engaging communication with the media that reflects the College’s identity

Build and maintain positive external relationships with media outlets, businesses, and community organizations to support DCC’s outreach and engagement initiatives

Apply strategic planning, analytical skills, and strong financial and business acumen to guide marketing and communications efforts

Collaborate with the DCC Leadership team and administrative departments to address and fulfill marketing and communication objectives

Develop and manage short- and long-term marketing and communications plans and budgets, ensuring progress tracking, adherence, and performance evaluation

Oversee the writing, editing, and distribution of news releases, public service announcements, and related multimedia content

Manage the design, composition, and production of promotional materials, including brochures, press kits, and campaign-specific content for students and donors

Direct the editorial, design, and distribution processes for all college publications and coordinate all printed and electronic communications to ensure brand consistency

Manage and maintain DCC’s websites, social media presence, and mobile app, ensuring content is current, SEO-optimized, and effectively engages audiences through timely updates and notifications

Oversee digital media operations, including marketing video production, student email/text campaigns, and digital service platforms such as MailChimp, Adobe, etc

Administer copyright licensing for music and video content (e.g., CCLI) and ensure compliance across all communication platforms

Lead special projects such as rebranding initiatives, capital campaign communications, and major event marketing

Support faculty and staff in promoting special events while ensuring consistent brand messaging and adherence to established guidelines across departments

Supervise student workers and volunteers involved in marketing and communications efforts

Qualification

Digital marketingContent creationBrand managementPublic relationsSEOSocial media managementEmail marketingAdobe Creative SuiteProject managementStrategic planningInterpersonal communicationOrganizational skillsTeam collaboration

Required

Bachelor's degree in marketing, communications, public relations, journalism, or related field required

Minimum of 3–5 years of progressively responsible experience in marketing, communications, public relations, or brand management, preferably in higher education, nonprofit, or ministry settings

Strong strategic planning, organizational, and project management skills with the ability to lead multiple complex projects simultaneously

Exceptional verbal, written, and interpersonal communication skills; ability to craft compelling content that clearly communicates the mission and vision of the institution to internal and external audiences

Expertise in digital marketing, SEO, content creation, social media management, email marketing, and web content development

Proficiency with relevant software and tools including Adobe Creative Suite, CRM platforms, content management systems (CMS), Google Analytics, and social media scheduling/monitoring tools

Experience overseeing brand identity, institutional messaging, crisis communication, and public/media relations

Ability to collaborate across departments, managing diverse teams while offering creative leadership and clear direction

A vibrant and growing personal relationship with Jesus Christ with full alignment to the College's statement of faith and commitment to Christ-centered education

A passion for using communications as a tool to advance the Kingdom, tell student stories, and promote the mission of Christian higher education

Servant-leader mindset with high integrity, strong work ethic, and demonstrated emotional intelligence

Visionary thinker who can creatively adapt to changing trends and emerging marketing platforms while maintaining mission fidelity

Strong relational skills with the ability to engage donors, prospective students, alumni, church leaders, parents, and internal stakeholders in meaningful ways

High emotional intelligence, integrity, and the ability to foster relationships across departments

A self-starter with strong organizational skills, the ability to multitask, and a positive, forward-thinking attitude