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Heritage Classical Academy · 2 months ago

Digital Media Specialist

Pepper Pike, Ohio, United States

Full-time

Onsite

Mid Level

Heritage Classical Academy is a preschool through twelfth grade classical Christian school located in Northeast Ohio. The Digital Media Specialist will advance the school’s admissions, marketing, and development goals by producing clear, purposeful content and overseeing the digital presence and marketing materials of HCA.

Primary/Secondary Education

Responsibilities

Serve as the primary owner of the HCA website (currently hosted on Squarespace), managing updates, new page creation, graphics integration, navigation, and mobile responsiveness

Ensure the website reflects HCA’s mission and brand standards, maintaining accessibility, accuracy, and engaging content

Monitor website analytics, SEO, and performance; proactively recommend improvements to enhance user experience, loading speed, and visibility

Collaborate with faculty and staff to keep content (news, events, program pages, admissions materials) current and relevant

Design and produce high-quality digital and print collateral, including brochures, flyers, event invitations, email campaigns, and social media graphics

Maintain brand consistency across all materials—color palette, fonts, tone, and imagery

Use platforms such as Adobe Creative Suite, Canva, Squarespace, and MailChimp to develop professional marketing assets

Coordinate with the Advancement team to manage production timelines, vendor relationships, and print or promotional orders

Capture and curate photography and short video content that highlights campus life, academics, athletics, and special events

Manage an organized digital asset library for cross-departmental use (website, social media, admissions, advancement)

Collaborate with faculty, staff, and external photographers to ensure imagery authentically represents the mission and vibrancy of HCA

Support visual campaigns, student spotlights, and storytelling efforts that elevate the school’s brand identity

Design and manage digital advertising campaigns across Google, Meta (Facebook/Instagram), and other platforms

Monitor analytics, pixel tracking, and performance metrics to optimize click-through rates (CTR) and reduce cost per click (CPC)

Coordinate print, radio, and other traditional advertising initiatives as needed

Conduct strategic campaign research and performance analysis to refine messaging and audience targeting

Assist in developing and editing campus communications, including emails and The Griffin Gazette

Support Advancement team initiatives, including event planning, execution, and donor communications

Maintain accurate records, collaborate cross-functionally, and contribute to a culture of excellence, gratitude, and mission alignment

Qualification

Adobe Creative SuiteDigital Media DesignPhotography/VideographyCanvaGoogle Ads/AnalyticsMailchimpCommunicationOrganizational SkillsTeam Collaboration

Required

Clear understanding and support of the model and mission of HCA

Excellent verbal, written communication, and interpersonal skills

Strong organizational, leadership, and creativity skills, with the ability to prioritize and multitask

Proficiency in Canva, Adobe Creative Suite (Premiere Pro/Rush, Lightroom, InDesign, Illustrator), Meta Business Suite, Google Ads/Analytics, Mailchimp, and Microsoft Office

Proficiency in photography/videography on a DSLR camera

Ability to work collaboratively in a team-oriented environment