Elsevier · 2 months ago
Sr Manager Segment Strategy
Cambridge, MA
Full-time
Onsite
Senior Level
7+ years expElsevier is a global leader in information and analytics, helping researchers and healthcare professionals advance science and improve health outcomes. The Sr Manager Segment Strategy will develop audience segmentation and go-to-market strategies to align marketing resources and drive growth and retention across the Academic Leaders and Funders marketing team.
ContentContent DiscoveryDeliveryHealth CareInformation ServicesInformation TechnologyPublishing
Responsibilities
Develop and maintain Elsevier’s audience segmentation model, including tiering, targeting criteria, and audience prioritization
Define and evolve audience-specific go-to-market strategies across academic, government, and funder segments
Partner with the broader marketing organization (e.g. field and shared services) to embed audience strategy into campaign execution
Translate audience insights into strategic focus areas that inform campaign planning and resource allocation
Embed segmentation and prioritization models into annual planning and campaign development
Provide strategic input into briefs, messaging, and positioning decisions
Support regional localization and field marketing alignment
Monitor campaign performance by segment and recommend targeting refinements
Collaborate with marketing operations and analytics to develop dashboards and KPIs linked to audience performance
Report on segment-level progress against pipeline and engagement goals
Contribute to team-wide GTM and persona frameworks
Enable broader marketing teams to adopt and apply segmentation in their daily work
Promote a customer-first, audience-led approach to planning across teams
Qualification
Required
7–10+ years in strategic marketing, customer segmentation, or go-to-market planning
Experience working in complex B2B environments such as publishing, SaaS, or education
Proven ability to lead the development of strategic frameworks and translate insights into action
Highly analytical, with strong skills in market and customer analysis
Strong planning and communication skills; able to influence and align across functions
Comfortable navigating ambiguity and making decisions based on incomplete information
Demonstrated ability to connect business goals to customer needs through marketing
Preferred
Familiarity with research institutions, academic stakeholders, or funding/government environments
Experience with persona development, campaign targeting, or key account analysis
Knowledge of field marketing and global-regional planning dynamics
Benefits
Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits
Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan
Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
In addition to annual Paid Time Off, we offer up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice
Company
Elsevier
Elsevier is a world-leading provider of information solutions that enhance the performance of science, health, and technology. It is a sub-organization of RELX.
5001-10000 employees
H1B Sponsorship
Elsevier has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (32)
2024 (17)
2023 (28)
2022 (46)
2021 (28)
2020 (19)
Funding
Current Stage
Late StageTotal Funding
unknown2003-09-01Private Equity
Leadership Team
Dan Olley
EVP & CTO - Elsevier
C
Catherine Thrift
CFO
Recent News
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