Dollar General · 2 months ago
Media Network Measurement & Reporting Senior Manager
United States
Full-time
Remote
Mid, Senior Level
$127K/yr - $127K/yr
5+ years expDollar General is a retail company focused on delivering value to shoppers through a wide range of products. The Sr. Manager of Insights will lead reporting, insights, and measurement planning to help clients understand the return on their investments in digital advertising solutions, leveraging Dollar General’s first-party data.
Retail
Responsibilities
Leads all reporting, insights, measurement planning and KPI/objective alignment for set of DGMN clients
Provides thought leadership and tells the story of return on investment from digital advertising effectiveness leveraging various data points and actionable insights in a client-facing role
Manages all historical performance and serves as the subject matter expert of performance and campaign best practices for set of DGMN clients
Leads analysis of large and disparate data sets to transform into actionable insights and recommendations to improve future campaign performance and ROI
Leverage DG’s unique 1st party data and consumer behavior analytics to identify and quantify incremental investment opportunities to drive mutually beneficial outcomes for DGMN and its clients
Work closely with sales and media buying and execution teams on day-to-day basis to understand and deliver on client’s business objectives
Develop and manage learning agenda for strategic clients using various analysis and testing best practices such as, but not limited to, A/B testing, hypothesis testing and root cause analysis
Provide thought leadership and consultation on KPI and objective alignment for both short- and long-term objectives
Conduct ad-hoc analysis leveraging various datasets including historical performance, sales trends, category sales, benchmarks and/or DG shopper behavior
Collaborate cross-functionally with decision science, digital, enterprise marketing, IT, agency partners, and martech/adtech vendor partners as necessary
Qualification
Required
Strong expertise in transforming data from multiple disparate sources into relevant and actionable insights
Strong interpersonal written and verbal communication skills that translate to storytelling, influence without direct authority and building relationships with clients by turning insights into actions
Familiarity with digital media / retail media, general marketing principles and knowledge of key digital marketing KPIs (incremental return on ad spend, ROI, etc.)
Working knowledge and know-how of simple querying language and database architecture
Working knowledge and know-how in Microsoft Excel and data visualization tools (e.g., Tableau)
Exceptionally organized self-starter who can dive into the work and roll up their sleeves to solve business problems
Is comfortable and thrives in high ambiguity within a start-up environment
Possess a growth mindset
Bachelor's degree in marketing, advertising, economics, statistics or a similar degree
5 years of experience in marketing, media, digital advertising, ecommerce and/or adtech/martech
5 years of experience in measurement, reporting, business analysis and/or analytics
2 years of experience in basic client management / client consultation, or similar role
Preferred
Expertise in advanced measurement and attribution analytics such marketing mix modeling, multi-touch attribution and ROI analysis
Expertise with analytics and reporting tools (e.g. Tableau, Power BI) and ad serving platforms (e.g. Google Ad Manager, The Trade Desk)
Expertise with basic query language (e.g. SQL and/or Python) and database architecture
Company
Dollar General
Dollar General has been Serving Others for approximately 85 years.
10001+ employees
H1B Sponsorship
Dollar General has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (41)
2024 (29)
2023 (47)
2022 (20)
2021 (5)
2020 (4)
Funding
Current Stage
Late StageLeadership Team
Jeff Owen
Chief Executive Officer
Todd Vasos
Chief Executive Officer
Recent News
bloomberglaw.com
2024-11-21
2024-05-04
Business Journals
2024-05-01
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