Bracco · 2 months ago
Account Executive, Cleveland - Bracco Diagnostics Inc.
Princeton, New Jersey, 08540, USA
Full-time
Onsite
Entry, Mid Level
2+ years expBracco Diagnostics Inc. is a subsidiary of Bracco Imaging specializing in diagnostic contrast imaging agents. The Account Executive is responsible for achieving sales targets through strategic promotion and customer engagement across Bracco’s imaging portfolio, serving as a consultative partner to healthcare providers.
Health CareHealth DiagnosticsMedical
Responsibilities
Build and sustain strong relationships with current and prospective customers, including radiologists, technologists, cardiologists, sonographers, supply chain, pharmacy, administration and clinical leaders
Develop and execute a strategic territory business plan to drive contrast, device, and software sales, expanding Bracco’s market share
Conduct effective sales presentations and collaborate with clinical support resources to educate and differentiate Bracco solutions
Manage customer partnerships with awareness of IDN/GPO agreements, maintaining a strong working knowledge of agreement terms to create opportunities, monitor compliance, and ensure alignment with contracted pricing
Utilize data and digital tools (e.g., Salesforce) to analyze sales performance, track customer activity, and refine strategy
Collaborate cross-functionally with Marketing, Strategic Account Management, Clinical Applications, Sales Force Effectiveness, and Commercial Operations to align messaging and drive customer success
Facilitate customer education and awareness through speaker programs, site visits, symposia, and other company-sponsored events
Engage with Region Managers, Corporate Accounts, Strategic Account Management, and Contract Administration to validate customer eligibility for GPO contracted pricing and rebates
Effectively manage customer engagement activities, in-person and virtual, through territory management techniques
Maintain technical proficiency for all products by actively participating in all sales training and utilizing sales tools provided by the organization
Maintain up-to-date and accurate Travel & Expense / sales records by using Concur and salesforce.com, respectively
Maintain compliance with all credentialing requirements for healthcare facility access
Qualification
Required
Bachelor's degree required
Must hold a valid driver's license without restrictions
Field Sales Credentialing requires compliance with vaccination, drug screening, and background check requirements necessary for access to customer facilities
Minimum 2 years of outside sales experience in the medical, imaging, or pharmaceutical industry; or relevant technical/marketing/field sales experience within a hospital or imaging center setting
Identifies and qualifies new business opportunities by uncovering customer needs and aligning Bracco's imaging solutions with clinical, operational, and economic goals
Identifies key stakeholders, economic buyers, and decision influencers to develop and execute effective selling strategies that drive adoption and long-term value
Establishes trust and credibility with radiologists, technologists, administrators, pharmacy and procurement teams to strengthen customer loyalty and expand partnerships
Handles objections with confidence and collaborates internally to manage pricing, contracts, and close deals in alignment with Bracco's strategy and policies
Demonstrates strong understanding of GPO agreements and leverages them strategically to ensure compliance, support pricing integrity, and position Bracco competitively with customers
Demonstrates deep understanding of Bracco's contrast agents, devices, and software solutions, effectively communicating their clinical and workflow advantages
Clearly articulates Bracco's value proposition in the face of competitive alternatives, positioning the portfolio based on clinical, economic, and strategic benefits
Develops and executes territory business plans that align with company goals and local market dynamics, prioritizing high-impact opportunities
Uses Salesforce and other digital tools to track customer interactions, manage the sales funnel, and accurately forecast performance
Partners with Strategic Account Management, Marketing, Clinical Education, and other internal teams to deliver a cohesive customer experience and maximize impact
Connecting People and Networking; Be Yourself
Leading People and Delegation; Courage
Insight and Learning Agility; Digital and Technology Orientation
Long-Term Value Creation; Accountability
Company
Bracco
Bracco specializes in diagnostic imaging for the healthcare sector.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Diana Bracco
Founder, CEO & President
Stuart Mickelberg
Chief Compliance Officer & Legal Counsel, North America
Recent News
2025-11-25
Company data provided by crunchbase