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Vocal Media · 2 months ago

Digital Program Manager (Brand Social)

United States

Full-time

Remote

Mid, Senior Level

$70K/yr - $80K/yr

4+ years exp

Vocal Media is seeking an experienced and strategic Digital Program Manager (Brand Social) to join their growing team, focusing on social media strategy for client brands. The role involves leading day-to-day operations of client social media programs, overseeing staff management, program logistics, and high-level content strategy development.

Content CreatorsInformation TechnologySocial Media

Responsibilities

Lead day-to-day management of social media programs, aligning strategic direction with client goals

Coordinate across departments and with external stakeholders to ensure seamless execution, from content production and approval to performance reporting

Serve as a thought partner to clients, proactively identifying growth opportunities and innovative strategies to optimize performance and reach client goals

Lead multiple social media coordinators to execute program strategies, providing resources, guidance, and feedback to drive content excellence and team performance

Host internal team meetings and regular 1:1s to address challenges, provide consultation and support, and ensure alignment on goals and deliverables

Foster a positive, inclusive team culture by promoting collaboration, recognizing achievements, and motivating team members to perform at their best while maintaining high standards of work quality

Monitor content output and performance across client social media accounts, tracking audience data, progress to goals, and overall program effectiveness

Oversee the content production process from ideation to publication, ensuring output is both brand-aligned and performance-optimized

Collaborate with internal departments in developing and leveraging resources and tools to execute and optimize client programs

Serve as the primary point of contact for day-to-day program needs, leading weekly client meetings, presenting program updates, facilitating discussions, and ensuring strategic alignment

Produce comprehensive client-facing reports that showcase program performance, highlight key metrics, provide strategic insights, and demonstrate ROI across social media initiatives

Maintain consistent, proactive communication with clients, ensuring they are informed, engaged, and confident in program direction and results

Qualification

Social media strategyClient relationship managementTeam leadershipData-informed insightsAI tools familiarityCross-functional team managementMentoring junior staffSocial impact campaignsFast-paced environment