Minitab · 1 week ago
Marketing Data Analyst (Temporary)
Minitab is a leading provider of data analysis and process improvement solutions. They are seeking a Marketing Data Analyst to turn marketing and customer data into actionable insights that improve performance, targeting, and ROI, while working closely with global Marketing and Sales teams.
AnalyticsEducationSoftware
Responsibilities
Design and maintain dashboards and reports tracking marketing performance across channels
Build and optimize scalable data models and pipelines integrating CRM, automation, and analytics data
Analyze key metrics, including campaign lift, CPL, CAC, and marketing ROI
Provide actionable insights to improve campaign efficiency and business impact
Present findings and recommendations to Marketing and Sales stakeholders
Partner with cross-functional teams to refine attribution models, lead scoring, and forecasting
Ensure accuracy and compliance with data governance standards
Qualification
Required
Bachelor's degree in Data Science, Statistics, Marketing Analytics, or related field
3–5 years of marketing analytics experience (SaaS, Tech, or Financial Services preferred)
Proficient in Tableau, Power BI, and/or advanced Excel
Experience with platforms such as HubSpot, GA4/Adobe Analytics, Google Ads, LinkedIn Ads, Hootsuite, Talkwalker, and Cision
Strong understanding of marketing funnels, attribution, and lead scoring
Excellent communication skills; able to simplify complex data for diverse audiences
Fluent in English; French or Dutch proficiency a plus
Legally authorized to work in the United States and not require sponsorship for employment now or in the future
Preferred
Experience in SaaS, Tech, or Financial Services
Company
Minitab
Minitab Inc. is the leading global provider of software and services for quality improvement, data analysis and statistics education.
Funding
Current Stage
Growth StageRecent News
Company data provided by crunchbase