Square · 2 days ago
Creative Strategist, Demand Generation
United States
Full-time
Remote
Senior Level
$89K/yr - $168K/yr
5+ years expSquare is a company that builds integrated, omnichannel solutions to help sellers manage their commerce needs. They are looking for a Creative Strategist to develop and optimize creative strategies that drive measurable conversion outcomes across various demand generation channels.
BitcoinFinTechMobile PaymentsProductivity ToolsRetail Technology
Responsibilities
Develop creative strategies that drive measurable conversion outcomes across key DG channels (paid social, programmatic, YouTube, streaming, web and new channels)
Translate performance data, audience insights, and testing results into actionable creative direction and optimization hypotheses
Collaborate with creative, CRO and channel teams to test, learn, and iterate — continuously improving creative impact and efficiency
Lead and shape creative direction for high-production initiatives such as streaming spots, full-funnel shoots, and modular library builds that scale globally
Partner with production teams to ensure storytelling consistency and a clear throughline from ad creative to landing experience
Experiment with AI tools for ideation, creative versioning, and performance analysis to accelerate learnings and enhance creative development
Build and refine creative frameworks and best practices that can scale across markets and verticals while maintaining brand integrity and performance rigor
Collaborate with cross-functional partners to align creative with broader business goals and customer insights
Qualification
Required
5–7 years of experience in creative strategy, performance marketing, or conversion-focused content development (brand or agency side)
A proven record of driving measurable outcomes through data-backed creative insights and experimentation
Experience in creative optimization, including A/B testing, message hierarchy development, and funnel-stage performance analysis
Ability to synthesize performance data into clear, creative insights — and communicate recommendations to cross-functional partners
Hands-on familiarity with AI-driven creative tools (e.g., for concepting, scriptwriting, asset versioning, or audience analysis)
Strong collaboration skills and comfort working cross-functionally with media, analytics, CRO, and production teams
A passion for blending storytelling with performance — and a bias toward testing, learning, and continuous improvement
Preferred
Experience developing creative strategy for large-scale productions such as streaming, studio, or modular shoots
Familiarity with marketing analytics platforms (e.g., Looker, Google Analytics, Tableau) and creative performance dashboards
Familiarity with creative automation or personalization systems
Benefits
Remote work
Medical insurance
Flexible time off
Retirement savings plans
Modern family planning
Company
Square
Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square.
1001-5000 employees
H1B Sponsorship
Square has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (257)
2024 (253)
2023 (260)
2022 (297)
Funding
Current Stage
Public CompanyTotal Funding
$4.8BKey Investors
GICKleiner PerkinsSequoia Capital
2025-08-13Post Ipo Debt· $2.2B
2024-05-06Post Ipo Debt· $2B
2023-01-11Post Ipo Equity
Leadership Team
Camille Vergara
Product Manager
Conor Delahunty
Product Manager
Recent News
2026-01-05
2026-01-05
Morningstar.com
2025-12-29
Company data provided by crunchbase