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Heatcraft Worldwide Refrigeration · 2 months ago

Marketing Intern - Competitive Intelligence

US-TX-Richardson

Internship

Onsite

Intern

$19.80/hr - $22/hr

Heatcraft Worldwide Refrigeration, a part of Lennox, is dedicated to providing innovative climate-control solutions. The Marketing Intern will be responsible for executing competitive intelligence research to support marketing strategies and investor relations, while participating in impactful projects designed for career growth.

Manufacturing

Comp. & Benefits

Responsibilities

Consults with Marketing, Investor Relations, and Strategy teams to identify, define, and prioritize strategic analytics opportunities

Gathers, synthesizes, and summarizes relevant research about competitor products, services, marketing, messaging, and consumer sentiment to facilitate decision-making and business planning

Leverages various research tools, such as external research, syndicated databases, competitive information sources, consumer reviews, and other internal resources to develop insights that provide competitive advantages

Creates alerts to track news and drive actionable insights regarding industry trends and competitors

Supports Voice of the Customer, as needed, through survey design, data management, reporting, and operationalizing feedback

Supports response to key business questions in-the-moment

Creates, manages, and maintains scalable analytical models for recurring analyses

Qualification

Competitive intelligenceQuantitative researchQualitative researchSurvey designData analysisAnalytical modelingMicrosoft OfficeResearch toolsExcelPowerPointWordPythonRGoogle AnalyticsSprout SocialTalkwalker/KhorosProject managementCommunication skillsCritical thinking

Required

MBA, MBA candidates, or advanced degree in business, marketing or related field preferred; Bachelor's degree and work experience in lieu of master's degree will be considered

2+ years professional experience handling competitive intelligence or general business research

Expertise in understanding different quantitative and qualitative research methodologies

Capable of managing project schedules and deadlines that run simultaneously

Able to quickly learn survey software and other research tools

Strong analytic and critical thinking skills

Hands-on survey development experience (i.e., survey design and reporting)

Exceptional written, oral, and presentation communication abilities

Experience with Excel, Word, and PowerPoint

Requires enrollment in an MBA or masters degree equivalent

Developing professional knowledge in the area of expertise

Solid written and verbal communication skills

Proficient in Microsoft Office