Gap Inc. · 2 months ago
Head of Digital, Athleta
SF - 2 Folsom
Full-time
Onsite
Director/Executive
$330K/yr - $370K/yr
15+ years expGap Inc. is a leading retail company, and they are seeking a Head of Digital for their Athleta brand. This role is responsible for leading the digital commerce strategy, enhancing customer experience, and driving growth through innovative digital solutions.
ApparelE-CommerceFashionLifestyleRetail
Responsibilities
Lead Athleta’s digital commerce strategy to deliver an inspiring, seamless customer experience that drives profitable growth
In partnership with Head of Stores, develop and execute a multi-year strategy for omni-channel growth aligned with Athleta’s long-range brand plan
Champion innovation in digital storytelling, personalization, and technology adoption to elevate brand distinction
Leverage analytics and customer insights to optimize conversion, retention, and engagement across digital platforms
Partner with the Head of Stores and Head of Merchandising to align customer experience, product strategy, and operational execution
Collaborate across Marketing, Creative, and Technology to integrate brand storytelling and commerce capabilities
Ensure operational excellence, scalability, and flawless execution across all digital experiences
Lead cross-functional initiatives that modernize Athleta’s omni-channel capabilities and enhance enterprise integration
Drive a high-performance culture that celebrates inclusivity, accountability, and motivates and inspires teams to deliver beyond expected results
Champion continuous improvement and innovation, leveraging technology, insights, and best practices to optimize performance
Build and sustain a strong, diverse, and inspired digital organization through intentional leadership, mentorship, and succession planning
Partner across Gap Inc.’s digital and technology ecosystem to deliver best-in-class tools, data, and performance strategies
Measure and assess digital initiatives, adjusting as needed to drive sustainable business results
Qualification
Required
15+ years of progressive digital and eCommerce leadership experience within retail or consumer lifestyle brands
Proven success in full P&L ownership and omni-channel transformation
Deep understanding of digital consumer behavior, analytics, and performance optimization
Demonstrated experience leading complex digital organizations and cross-functional initiatives
Ability to translate brand purpose into seamless, inspiring digital experiences
Collaborative and strategic thinker skilled at influencing across creative, technical, and business teams
Experience developing diverse, high-performing teams through coaching, mentorship, and inclusive leadership
Openness to feedback, curiosity about new ideas, and ability to translate insights into action
Company
Gap Inc.
Gap Inc., a house of iconic brands, is the largest specialty apparel company in America.
10001+ employees
H1B Sponsorship
Gap Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (105)
2024 (117)
2023 (151)
2022 (142)
2021 (111)
2020 (80)
Funding
Current Stage
Public CompanyTotal Funding
$2.25B2020-05-07Post Ipo Debt· $2.25B
1978-01-13IPO
Leadership Team
Richard Dickson
Chief Executive Officer
Sven Gerjets
EVP, Chief Technology Officer
Recent News
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