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University of Maryland Center for Environmental Science · 2 months ago

Digital Content and Communications Coordinator

UMCES Annapolis Office

Full-time, Contract

Onsite

Entry Level

$70K/yr - $90K/yr

1+ years exp

The University of Maryland Center for Environmental Science (UMCES) is a premier research institution dedicated to advancing scientific understanding of the environment. They are seeking a Digital Content and Communications Coordinator to manage and implement content strategies across various platforms to promote environmental research and initiatives.

Higher Education

Culture & Values

Responsibilities

Develop and implement social media strategies to increase UMCES's reach, engagement, and brand awareness across platforms (e.g., BlueSky, Facebook, Instagram, LinkedIn, YouTube)

Create engaging and visually appealing content, including graphics, short videos, and infographics, tailored to each platform

Schedule and publish social media posts, monitor conversations, and respond to comments and messages in a timely and professional manner

Stay informed about emerging social media trends and best practices

Track and analyze social media performance metrics to optimize strategies

Proactively identify compelling stories about UMCES research, faculty, staff, and students

Collaborate with students, staff, and faculty to translate complex scientific information into accessible and engaging web content (narrative storytelling, evergreen content, updates) for various audiences, ensuring adherence to brand guidelines and SEO best practices

Assist in the acquisition or production of multimedia content, including photography and videography, to support digital communication efforts

Utilize content management systems (e.g., WordPress) to publish and organize web content

Monitor website analytics to identify trends and inform content optimization strategies

Cultivate and maintain strong relationships with journalists, editors, and producers specializing in environmental science, higher education, and related fields

Write and distribute press releases, media advisories, and public service announcements

Develop media kits, fact sheets, and other resources for journalists

Monitor media coverage of UMCES and relevant environmental topics, providing regular reports and insights

Assist in the development and execution of email marketing campaigns, including newsletters, event invitations, and targeted announcements

Write and edit engaging email copy, ensuring clear calls to action

Analyze email campaign performance and provide recommendations for improvements

Support the broader DevComm team with various tasks

Contribute to the development of communications plans and strategies

Contribute to efforts to build UMCES communications and marketing infrastructure

Proofread and edit communications materials for accuracy, clarity, and consistency

Other duties as assigned

Qualification

Digital content creationSocial media managementMedia relationsContent management systemsGraphic design skillsEmail marketingMultitaskCommunicationOrganizational skillsAttention to detail

Required

Bachelor's degree in communications, marketing, journalism, environmental science, or a related field

1-3 years of professional experience in digital content creation, social media management, or communications

1-3 years of professional experience in media relations or journalism

Proven experience managing and updating websites using a content management system (CMS), preferably WordPress

Demonstrated experience managing professional social media accounts on behalf of an organization (e.g., BlueSky, Facebook, Instagram, LinkedIn)

Excellent written and verbal communication skills, with the ability to translate complex scientific information into clear, concise, and engaging language for general audiences

Strong editorial skills and attention to detail

Basic graphic design skills using tools like Adobe Creative Suite (e.g., Photoshop, Illustrator) or Canva

Familiarity with email marketing platforms

Ability to work independently and collaboratively

Strong organizational skills and ability to manage multiple projects simultaneously