Director of Marketing (Marketplace / Home Services) jobs in United States
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Baton · 3 months ago

Director of Marketing (Marketplace / Home Services)

positionUnited States
timeFull-time
remoteRemote
seniorityLead/Staff, Director/Executive
money$120K/yr - $150K/yr
date5+ years exp

Baton is the trusted referral partner for home service companies nationwide, aiming to build a marketing engine to scale their operations. The Director of Marketing will lead strategy and execution across all marketing channels, focusing on demand generation and brand positioning within the home services sector.

Home ServicesLead Generation

Responsibilities

Build and own Baton’s marketing strategy across content, digital, brand, and partner marketing
Generate inbound leads for both sides of the network: New buyers (exclusive referral recipients) New referrers (companies who send us non-qualified calls)
Build industry-specific campaigns for pest control, wildlife, HVAC, plumbing, lawn care, etc
Lead content strategy: case studies, landing pages, email nurturing, trade show follow-up, social, ads, and SEO
Launch data-driven performance marketing campaigns (Google, Facebook, paid industry placements, etc.)
Develop clear marketing funnels with attribution tracking and reporting
Partner with leadership to refine messaging and positioning
Manage contractors / agencies as needed (design, copy, paid media)
Eventually hire and build a full marketing team as we scale

Qualification

Growth marketingDemand generationLead generationDigital advertisingSEOAnalytical skillsExceptional written communicationInitiative

Required

5+ years in growth, demand gen, or B2B marketing
Experience in lead generation, digital advertising, or SEO
Successful track record owning KPIs around CAC, conversion, ROAS, pipeline growth
Comfortable in fast-paced, scrappy startup environments
Bias toward action — test, measure, iterate
Exceptional written communication and messaging instincts

Preferred

experience in home services, marketplaces, or pay-per-lead businesses

Benefits

Performance-based bonus
Equity potential

Company

Baton

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Baton is a network-based referral platform for home services companies in the pest control, plumbing, HVAC, and related industries.
dateFounded in 2019
location
Draper, Utah, USA
people-size2-10 employees
web-link
https://batonleads.com

Funding

Current Stage
Early Stage
Total Funding
$1.15M
2023-07-01Seed· $1M
2022-03-01Pre Seed· $0.15M

Leadership Team

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Phil Kirkeiner
Co-Founder / CEO
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Ian Schoen
CTO
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Company data provided by crunchbase