Compose.ly · 2 months ago
Health Insurance Content Writer
Compose.ly is building a small team of talented writers to support health insurance content projects for a branding consultancy. The role involves creating engaging and clear content for various projects, including campaign materials and member communications, while simplifying complex healthcare information.
Content
Responsibilities
Campaign-level content: turning conceptual ideas into creative, emotionally resonant campaigns
Sales collateral: concise, benefit-driven or explanatory copy for health plan members, insurance brokers, healthcare providers, and employers
Explainer videos & presentations: clear and compelling scripts or decks that distill complex information
Member engagement materials: consumer-facing content written at a 6th-grade reading level that’s still smart, empathetic, and motivating or content
Microsite content: web copy for seasonal campaigns or communication initiatives
Qualification
Required
Proven journalistic and creative writing chops. You know how to dig for clarity and tell a story
Experience writing for complex industries (healthcare, insurance, or other regulated fields preferred)
Strong conceptual thinker who can make unengaging material engaging
Ability to tailor tone and voice for multiple audiences, including both B2B (brokers, employers, providers) and B2C (plan members)
Comfortable simplifying technical or policy-heavy language
Sharp, snappy headline and tagline skills
Reliable, responsive, and able to turn around quality work quickly
5+ years of professional writing experience in healthcare, advertising, or journalism
Experience collaborating with brand strategists, designers, and marketing teams
Portfolio that shows creative versatility: from campaign concepts to web or member communications