Sunrise Senior Living · 2 months ago
Community Sales Director II
4350 E. Lincolnway
Full-time
Onsite
Lead/Staff, Director/Executive
$47K/yr - $63K/yr
2+ years expSunrise Senior Living is a recognized leader in the senior living industry, dedicated to empowering residents to live healthier and happier lives. The Community Sales Director II is responsible for developing and executing marketing and sales strategies to achieve occupancy and revenue goals for the community, while building relationships with local influencers and prospective residents.
Assisted LivingElder CareHealth CareMedicalNursing and Residential Care
Responsibilities
Partner with the Regional Director Sales (RDS) in the development of all sales strategies and tactics for the community consistent with the Company’s objectives and expectations
Manage all aspects of lead generation, including generation, cultivation, and maintenance of external professional relationships with local influencers to increase awareness, reputation, and knowledge of the community with key decision makers resulting in commitments to refer prospective residents
Partner with the General Manager and Regional sales team to develop and implement a sales and marketing plan
Review and analyze available sales data for the community and the market and use this data to create goals and action plans to achieve sales metrics
Meet established targets for lead and lease conversion as defined in the sales and marketing business plan for the community
Work with paid referral partners, such as A Place for Mom, to develop and convert leads from referral and professional lead generation sources to confirmed move-ins
Respond to all potential leads with timely follow-up and ensure the Sales system is up to date
Respond to telephone inquiries, remotely and in real time where possible, and conduct walk-in and scheduled tours with prospective residents or interested parties
Work with General Manager to facilitate training and continuous coaching for any community staff that may need to field an inquiry call or conduct a walk-in or scheduled tour, engaging the community team
Make outbound sales calls to potential leads with the intention of scheduling a community visit and move the sales process forward
Promote and facilitate on and off-site events that drive lead generation and community tours
Manage the community marketing budget and maintain promotional branded material inventory for the community
Collaborate with the Community Director to develop and maintain an effective internal referral program with residents
Support the General Manager in ensuring that the community, including all available apartments, model apartments, common areas and grounds are staged, marketable and aligned with Company standards
Manage and update Sales system to ensure detailed information is entered from all lead sources
Negotiate incentives and terms of rental agreement with prospective residents and/or family members within the Company standard
Visit competitors on a regular cadence and maintain information as directed by the Company
May perform other duties as needed and/or assigned
Maintains compliance in assigned required training and all training required by state/province or other regulating authorities as applicable to this role to ensure that Sunrise standards are always met
Qualification
Required
Bachelor's degree in related field or equivalent experience preferred
Two (2) years of direct sales experience with a proven track record of setting goals and achieving results
Skilled at creating relationships through various methods of communication including telephone, face to face, networking events, and on-site lead generation events
Ability to travel within the local market to attend various events for the purpose of developing lead generation
Demonstrates proficiency in computer skills, Microsoft Office (Windows, Outlook, Excel) and Sunrise applications with the ability to learn new applications
Willingness to work independently with little to no day-to-day supervision
As applicable, all Sunrise team members who drive a Sunrise vehicle must review and sign the Driver job description and understand the key essential duties for safety and regulatory compliance
Ability to work weekends, evenings, and flexible hours and be available for our customers at peak service delivery days and times
Must possess valid driver's license
Benefits
Medical, Dental, Vision, Life, and Disability Plans
Retirement Savings Plans
Employee Assistant Program / Discount Program
Paid time off (PTO), sick time, and holiday pay
MyFlexPay offered to get paid within hours of a shift
Tuition Reimbursement
In addition to base compensation, Sunrise may offer discretionary and/or non-discretionary bonuses. The eligibility to receive such a bonus will depend on the employee’s position, plan/program offered by Sunrise at the time, and required performance pursuant to the plan/program.
Some benefits have eligibility requirements
Company
Sunrise Senior Living
Sunrise Senior Living is an assisted living center that offers independent living, memory care, and rehabilitative services.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
unknown2013-01-01Series Unknown
2005-07-01Series Unknown
Leadership Team
Terry Klaassen
Co-Founder
Marco Trecroce
Chief Technology Officer
Recent News
PR Newswire
2025-10-02
2025-09-15
2025-09-12
Company data provided by crunchbase