Apply on Employer Site

dentsu · 2 days ago

CDP/AJO Business Systems Analyst - Hybrid: New Jersey

Maryland, United States

Full-time

Hybrid

Mid, Senior Level

$94K/yr - $152K/yr

5+ years exp

Dentsu is a global marketing services company, and they are seeking a CDP/AJO Business Systems Analyst to bridge IT with business and marketing. The role focuses on improving the adoption of Adobe Experience Cloud products and enhancing customer experience through effective campaign execution and process improvements.

AdvertisingInformation ServicesMarketing

Responsibilities

You will observe campaign performance for purposes of identifying and presenting refinements to IT and Marketing

Documents end to end marketing operations process to establish credibility when presenting quantifiable changes to process and associated value

You will create and own upkeep of process documentation to help marketing team and campaigns execution more efficient – inclusive of business and IT process, integrations services among applications

Identify Opportunities: identify, qualify and present opportunities to IT for adding value and improving practices

You'll define what "value" means in various contexts such as faster time to market for omnichannel experiences, labor reduction through automation, better customer experiences and improved campaign performance. Aligning this value with Client stakeholders is essential

You will follow established SOPs, inventing and simplifying along the way

Serve as point person for Client with regards to identifying / documenting root causes of incidents/issues in campaigns as they arise

Give timely responses to stakeholders on related tasks with guidance, i.e., as per standard operating procedures (SOP) and SLA

Meet business metrics and goals, i.e., and service level agreements (SLAs) production, and quality targets

Coordination and Communication: collaborates with internal teams and external stakeholders

Manages the troubleshooting of issues as surfaced during the campaign life-cycle

Supports the marketing tech stack

Campaign Execution: assists in completing technical steps to activate campaigns – including ensuring measurement is in place

Qualification

Adobe Experience PlatformHealthcare industry experienceBusiness process leadershipDigital marketing experienceData analysis toolsFinancial conceptsCross-functional program executionCustomer segmentationSixSigma experienceExcel proficiencyCommunication skillsProblem-solving skills

Required

Bachelor's degree in business, Engineering, or related field

5+ years of experience in healthcare or other highly regulated industry (either direct or as service provider)

3+ years of experience with Adobe Experience Platform products such as RT CDP, AJO, CJA, or equivalent

5+ years of experience leading business process / technology teams with Business Consultants, Developers, and Quality Assurance

5+ years of experience in client delivery (technology services)

4+ years of digital marketing experience

Proven results from driving measurable gains through people, process, and technology

Experience using financial concepts such as ROIC or other to quantify value of process improvements. Essentially using data to inform solutions and decisions