University of Utah ยท 3 weeks ago
Web Content Specialist
Salt Lake City, UT
Full-time
Onsite
Entry Level
$46K/yr - $51K/yr
2+ years expUniversity of Utah Health is seeking a motivated Web Content Specialist to join their Digital Experience team. This role involves maintaining and improving web content across all University of Utah Health websites, ensuring compliance with brand standards and SEO best practices.
Higher Education
Responsibilities
Build and update webpages using our enterprise-level content management system (CMS)
Write, edit, and optimize content in partnership with clinical stakeholders, marketing specialists, and freelance writers
Ensure web content follows our brand and style guide as well as SEO and ADA accessibility best practices
Conduct keyword research and content audits to recommend improvements
Edit and update provider and location listings, fix broken links, and manage digital assets like images
Collaborate with the Content Team and the Digital Experience Team including UX designers, SEO analysts, and marketing strategists to improve user experience and content quality
Help monitor web analytics, SEO, and page performance to identify optimization opportunities
Provide search result reports, identify solutions, and recommend best practices to improve search ranking, including web content, keyword target lists, page layout, design, linking, and overall site structure
Participate in editorial processes that maintain consistency across our digital properties
Represents the web content team where necessary at meetings or presentations
Qualification
Required
Requires a bachelor's (or equivalency) + 2 years of directly related work experience or a master's (or equivalency) degree
Strong writing and editing foundation with excellent grammar and attention to detail
Interest or introductory knowledge in Search Engine Optimization (SEO), web content strategy, and web accessibility
Familiarity with content management systems (Drupal, WordPress, or similar)
Introductory knowledge of HTML and digital publishing workflows
Ability to manage multiple projects and meet deadlines in a collaborative team environment
Preferred
Experience writing for the web with a focus on clarity, accuracy, and user engagement
Knowledge of health literacy and plain language best practices
Curiosity and initiative to learn new tools, trends, and digital strategies
Benefits
Benefits.utah.edu
Company
University of Utah
The University of Utah, located in Salt Lake City in the foothills of the Wasatch Mountains, is the flagship institution of higher learning in Utah.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Allison Nicholson
Special Assistant to CFO
Bruce Hunter
Interim Chief Innovation and Economic Engagement Officer
Recent News
National Institutes of Health (NIH)
2023-06-27
Company data provided by crunchbase