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Sony Interactive Entertainment · 2 months ago

Audience Business Analyst

United States, San Mateo, CA

Full-time

Onsite

Senior Level

$136K/yr - $204K/yr

5+ years exp

Sony Interactive Entertainment is a global leader in entertainment producing the PlayStation family of products and services. The Audience Business Analyst will play a vital role in shaping marketing communications by leveraging first-party data, collaborating with marketing partners, and delivering insights through data analysis.

Consumer GoodsMusicVideo Games

Work & Life Balance

H1B Sponsor Likely

Responsibilities

Collaborate with marketing and agency partners across all marketing regions as the subject matter expert on our ecosystem of data to create custom segments and support campaign executions

Perform analysis and create insightful dashboards that use data visualizations to inform the business and our partners on our operational capacity

Advise partners on campaigns, using data-based insights from AIM, marketing analytics, data science models, and consumer research

Work as part of our AIM SCRUM team to deliver value to audience activation, while also analyzing and employing operational optimizations that bring our operations to scale across all our owned and paid marketing channels

Run ad-hoc and scheduled customer lists to power PlayStation’s digital marketing channels globally

Ensure the efficient and successful delivery of all customer segments to global marketing platforms

Qualification

SQL programmingMarketing operationsBI visualization toolsMartech/adtech platformsData analysisPassion for gamingCollaborationPresentation skillsProblem solvingFlexibility

Required

Ability to collaborate and communicate effectively with a diverse group of established partners including marketing, technical teams, and agencies across different regions and cultures

Experience with working with a variety of marketing platforms and channels, including but not limited to email, paid media, and custom tools

Experience working with martech/adtech platforms (Salesforce Marketing Cloud, DMPs, Publisher and Social Partners, etc)

Executed analysis projects related to lifecycle marketing, targeting segmentation strategies, cohort analysis and tracking, churn prevention, A/B and multivariate tests, and reporting dashboard design and development

SQL programming experience required

3 years' experience working with relational databases

5 years' marketing operations experience

BA/BS degree

Well-spoken with strong presentation-making skills that effectively present data in a compelling way, both verbal and written, to influence partner strategy

Demonstrates understanding of analytical approaches—can set up clean testing frameworks for clear and meaningful measurement reporting downstream

Passionate about gaming and video game culture

Experienced with BI visualization tools such as Domo and Tableau

You are an analytical problem solver who is data driven, with a can-do attitude and flexibility to accommodate evolving business needs

You thrive in a collaborative work environment and excel under pressure, with experience working on complex, international, large-scale, time-critical projects

You are flexible and versatile in nature, able to overcome challenges while maintaining a positive attitude and even a sense of humor!

You are willing to roll up your sleeves to take on tasks with the team

Benefits

Medical

Dental

Vision

Matching 401(k)

Paid time off

Wellness program

Coveted employee discounts for Sony products

Bonus package

Company

Sony Interactive Entertainment

Sony Interactive Entertainment is responsible for the PlayStation brand and family of products and services.

Founded in 1993

San Mateo, California, USA

10001+ employees

https://www.sie.com

H1B Sponsorship

Sony Interactive Entertainment has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (290)

2024 (258)

2023 (208)

2022 (279)

2021 (210)

2020 (213)