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CARFAX · 3 hours ago

Marketing Technologies Specialist

Centreville, VA

Full-time

Hybrid

Senior Level

5+ years exp

CARFAX is a mission-focused company dedicated to helping consumers make informed decisions about used cars. The Marketing Technologies Specialist will manage B2B marketing systems and integrations, ensuring the technical delivery and health of these systems while improving automation and compliance for communications.

Automotive

Work & Life Balance

H1B Sponsor Likely

Responsibilities

Own marketing automation systems: configuration, monitoring, incident response, and platform health for B2B campaigns

Manage integrations between marketing platforms and Salesforce — design, implement, and maintain data flows and APIs

Design and operate SMS automations, leading A2P 10DLC and TCPA compliance and campaign registrations

Drive email deliverability best practices and troubleshooting (ISP feedback, DKIM/SPF/DMARC alignment, bounce/reputation management)

Identify and implement marketing technology improvements: evaluate vendors, run pilots, and integrate best-of-breed solutions

Partner with Tech & Ops teams to execute digital communication strategies and ensure data integrity

Document processes, enable marketing teams with training and technical guidance

Qualification

Marketing automation systemsSalesforceEmail marketingSMS campaign setupA2P 10DLC complianceTCPA complianceSCRUM/Agile experienceMarketo certificationTwilio experienceBachelor’s degreeProblem-solving skillsOrganizational skillsCommunication skillsSelf-starter

Required

5+ years' experience in a marketing-technology role supporting B2B functions

Hands-on experience with email marketing platforms and deliverability practices

Experience with Salesforce (implementation or admin-level use)

Practical knowledge of SMS campaign setup, A2P 10DLC registration, and TCPA compliance

Strong problem-solving, organization, and communication skills; ability to manage competing priorities

Self-starter who can execute with minimal supervision

Preferred

Marketo certification

Salesforce Administrator certification

Administrative experience with Twilio (or similar SMS platform)

Experience working in SCRUM/Agile teams

Bachelor's degree in marketing, computer science, or related field

Benefits

Competitive compensation, benefits and generous time-off policies

4-Day summer work weeks and a winter holiday break

401(k) / DCPP matching

Annual bonus program

Casual, dog-friendly, and innovative office spaces

Company

CARFAX

Glassdoor3.7

CARFAX provides vehicle history for used car buyers, sellers, and the automotive industry.

Founded in 1986

Centreville, Virginia, USA

1001-5000 employees

https://www.carfax.com/

H1B Sponsorship

CARFAX has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (18)

2024 (25)

2023 (11)

2022 (23)

2021 (24)

2020 (27)