IPG Mediabrands ยท 2 months ago
Manager, Communications Design
New York, New York, United States
Full-time
Onsite
Mid, Senior Level
$80K/yr - $85K/yr
4+ years expIPG Mediabrands is the media and marketing solutions division of Interpublic Group, managing over $47 billion in marketing investment globally. The Manager, Communications Design is responsible for leading a team to develop and execute integrated media and communications plans across various channels, ensuring all deliverables meet client expectations and are grounded in data-rich insights.
AdvertisingDigital MediaMarketing
Responsibilities
Lead and mentor a team, overseeing day-to-day activities, workload management, and professional development
Develop integrated marketing communication strategies leveraging traditional, digital, and non-traditional media to achieve client objectives
Create accurate, substantiated, and detailed media plans and media planning scenarios grounded in consumer, cultural, competitive, and market intelligence
Lead preparation of communications/media plan flowcharts using MediaTools and MediaOcean, ensuring plans align with reach, frequency, and business goals
Identify, negotiate, and execute partnership opportunities with media partners, exploring innovative ways to amplify communications across owned and earned platforms
Serve as primary liaison with clients for marketplace intelligence, partnership opportunities, and campaign performance, ensuring alignment with client KPIs
Lead strategic media planning, KPI development, campaign execution, reporting, and analytics to inform optimization
Manage budgets, campaign billing, and resource allocation; secure best marketplace pricing and optimize investment strategies
Collaborate cross-functionally with internal teams to maintain consistent communication design standards, support ideation sessions, and ensure integrated campaign success
Organize and develop client-facing category, cultural, and competitive tracking documents
Contribute to RFP development and briefing internal teams and external partners
Oversee campaign deliverables, call reports, and client updates to ensure timely, accurate follow-through
Manage relationships with Analytics and Ad Ops teams for tagging, reporting, and optimization
Qualification
Required
4+ years experience in digital media planning, communications design, integrated media, or a related discipline
Experience across multiple media channels, including traditional, digital, and non-traditional platforms
Strong understanding of media tools, syndicated research, and campaign management/ad-serving technology (e.g., DoubleClick DART, Atlas DMT, MediaMind)
Ability to delegate, develop, and oversee a team effectively
Demonstrated ability to create integrated marketing communication plans informed by data, audience insights, and competitive intelligence
Excellent written, verbal, and presentation skills, with the ability to communicate clearly to clients, internal teams, and media partners
Strong analytical skills with experience leveraging data to inform media planning, partnerships, and campaign optimization
Proficiency in Microsoft Office (Word, Excel, PowerPoint) and media planning platforms (MediaTools, MediaOcean, etc.)
Preferred
Experience with third-party Internet marketing research (e.g., comScore Media Metrix, Nielsen, IQVIA, Crossix)
Proven negotiation skills and ability to secure partnerships and optimize investment strategies
Strong time-management, organizational, and problem-solving abilities
Ability to think creatively to identify innovative media and partnership opportunities
Category or audience expertise relevant to HCP assignments
Benefits
Medical and dental coverage
401(k) plans
Flex spending
Life insurance
Disability
Employee discount program
Employee stock purchase program
Paid family benefits
Discretionary time off days
Company-wide Appreciation Weeks
Wellness Days
Competitive salary
Eligibility for an annual discretionary incentive award or a relevant incentive award
Company
IPG Mediabrands
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG).
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Justin Wroe
Chief Executive Officer, IPG MediaBrands US
Kostas F.
CTO
Company data provided by crunchbase