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Grüns · 2 months ago

Creative Strategist

United States

Full-time

Remote

Entry, Mid Level

2+ years exp

Grüns is a company dedicated to providing simple and convenient foundational nutrition through their innovative gummy products. They are seeking a Creative Strategist to drive creative direction and strategy for ad campaigns across various platforms, focusing on performance marketing and collaboration with a creative team.

Dietary SupplementsHealth CareNutritionSnack FoodWellness

Responsibilities

Generate innovative ideas for static, GIF, and video ad creatives and develop comprehensive creative briefs

Craft compelling scripts for video ads and oversee their production from concept to completion

Identify and source content from existing assets, internal talent, and external creators

Work closely with video editors and designers, leveraging your experience to guide the creative process

Develop and optimize ads for Facebook, Instagram, and YouTube with a strong emphasis on video content

Focus on performance metrics like nCAC, CTR, and scroll-stop rate to ensure creatives drive engagement and sales

Review paid analytics to improve creative performance and iterate based on data insights

Coordinate with influencers to run whitelisted content and manage creator relationships

Develop copy and messaging for email, SMS, and web channels to ensure cohesive brand voice

Qualification

Creative directionPerformance marketingVideo ad productionBrand strategyAnalytical skillsSocial media advertisingCopywritingData-driven approachCollaborationProblem-solving