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Jasper · 2 months ago

Director, Brand and Creative

United States

Full-time

Remote

Director/Executive

$250K/yr - $280K/yr

12+ years exp

Jasper is the leading AI marketing platform, enabling the world's most innovative companies to reimagine their end-to-end marketing workflows. They are seeking a Director of Brand & Creative to lead brand strategy and creative direction, manage a team, and ensure cohesive execution across various marketing channels.

Artificial Intelligence (AI)ContentContent Marketing

Responsibilities

Lead the concepting and execution of high-impact brand campaigns, product launches, and storytelling across web, social, events, and video. Push the creative boundaries while keeping execution cohesive, consistent, and relevant for enterprise audiences

Partner with Marketing leadership on brand strategy, then bring that strategy to life through bold, innovative creative work. Translate positioning and messaging into visual identities, campaigns, and content that resonate with customers

Manage, mentor, and inspire a creative team of ~4 designers. Set a high craft bar, run design reviews, and support growth for each team member. Scale the team as needed, including managing agency partners and freelancers

Champion new ways of working by integrating AI into the creative process. Explore and apply generative AI tools for design, imagery, video, and workflows; leading the team and company into the future of how creative work gets done

Jump in when needed — whether building out campaign visuals, refining copy, or polishing a presentation. Set the quality bar by showing, not just telling

Work closely with Marketing, Product, and Sales to ensure creative execution connects across touch points. Partner with PMM on messaging, with Growth Marketing on campaigns, and with Product Design on aligning brand and product experiences

Maintain and evolve Jasper’s brand guidelines and creative systems to enable fast, consistent, and high-quality execution across teams

Create case studies, thought leadership content, and brand narratives tailored to enterprise decision-makers. Ensure Jasper’s brand builds trust and credibility with senior business and technical leaders

Track performance of brand campaigns, monitor market trends, and continuously refine creative approaches. Use insights to keep Jasper’s brand modern, differentiated, and impactful

Qualification

Brand strategyCreative leadershipAI tools experienceDesign sensibilityCross-functional collaborationCommunicationStorytelling skillsMentoring skills

Required

12+ years of experience in brand, creative, or design leadership roles at high-growth or design-forward B2B companies

Proven ability to partner with Marketing on brand strategy, and translate positioning into world-class creative work

A track record of leading multidisciplinary creative teams while maintaining a culture of excellence

Experience designing with AI tools, and curiosity for how AI transforms creative workflows with a track record of leading teams into new ways of working

Hands-on creative skills. Strong design sensibility, mastery of tools, and comfort building or refining assets yourself

Strong portfolio showing brand campaigns, design systems, and cross-channel creative you've led and delivered

Experience working cross-functionally with Marketing, Product, and Sales in enterprise/B2B contexts

Excellent communication and storytelling skills; able to inspire your team, align stakeholders, and clearly articulate creative rationale

Comfort with the ambiguity of a fast-paced, rapidly changing environment