Rippling · 1 day ago
Growth Lead, SEO & AI Search
San Francisco, CA
Full-time
Onsite
Senior Level
$147K/yr - $257K/yr
5+ years expRippling is a company that provides a unified platform for HR, IT, and Finance management. They are seeking a Growth Lead in SEO & AI Search to enhance their organic search strategies and improve their SEO practices, focusing on content creation, technical SEO foundations, and collaboration across various teams.
EmploymentHuman Resources
Responsibilities
Deep-dive our current website and SEO efforts - from the technical foundations to site structure and reporting to determine our biggest areas for opportunity
Obsess over creating winning content that ranks at the top of SERPs for our highest value keywords
Think beyond content quality to improve SEO rankings via site layout, internal linking, backlinks, product pages, and more
Determine which keywords and search terms we should prioritize ranking for in the first place with deep analysis and intuition about where the market is headed
Think outside of the box to build backlinks and improve reputation for Rippling’s products
Determine our go-forward content, editing, and tracking strategy - your opinions and efforts will inform the technology we use, and the people (and/or agencies) that drive our SEO + GEO success forward
Build strong points of view on how we can stay ahead of trends in AI search behavior, algorithmic shifts, and evolving SERP features to drive our GEO strategy
Evolve our strategy based on performance, persona insights, and new Rippling products. You will constantly ship new experiments, own the success metrics, track reporting, and closely monitor to results to help the team prioritize
Get into the details to build your own workflows, edit content, and execute a winning strategy
Collaborate across content, design, web, engineering, PMM and more
Qualification
Required
At least 5 years of experience in SEO—ideally in-house in SaaS, with demonstrated direct impact driving revenue
Deep understanding of SEO best practices - you should be able to look at our site + existing structure, and tell us what changes to make
Strong technical SEO foundations - you should have experience building sites with strong technical SEO foundations and be able to catch potential pitfalls as Rippling continues to expand internationally and experiment across the site
Experience with SEO and CMS tools. You know your way around Ahrefs, Clearscope, Google Search Console, and other tools that work for you
Strong writing and editing skills. You can craft a crystal-clear and engaging story, and you have strong intuition on what makes for high quality SEO / GEO content
A strategic and experimental content mindset. You can make bets about what content to prioritize, update, and experiment with and rigorously track results
Ability to prioritize based on data. You dive into data, talk to cross-functional stakeholders, and develop a clear and convincing POV. You prioritize your ideas by impact
Impeccable project management. You land the plane. You're a natural collaborator, clear communicator, and super organized
Curiosity and familiarity with emerging AI platforms and their role in shaping discovery. You should have experience (and ideally a few wins) optimizing for AI search
Preferred
Experience driving optimization for AI-first search engines
Relationships with writers, link builders and other experts in SEO
Experience optimizing B2B SaaS keywords
You own websites on the side that rank well and drive revenue for you or clients/friends
Experience with SEO A/B testing
Experience successfully recovering a declining site
Company
Rippling
Rippling is a workforce management platform that unifies HR, IT, and finance operations into a single system.
1001-5000 employees
H1B Sponsorship
Rippling has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (42)
2023 (70)
2022 (81)
2021 (33)
2020 (6)
Funding
Current Stage
Late StageTotal Funding
$2.44BKey Investors
CoatueGreenoaksFounders Fund
2025-05-09Series G· $450M
2024-04-22Series F· $200M
2024-04-22Secondary Market· $590M
Leadership Team
Albert Strasheim
Chief Technology Officer
Adil Syed
CFO
Recent News
Soma Capital
2026-01-06
2026-01-03
2025-12-29
Company data provided by crunchbase