Airwallex · 2 months ago
Senior Manager, Global Performance Marketing Strategy
US - San Francisco
Full-time
Onsite
Senior Level, Lead/Staff
$138K/yr - $210K/yr
8+ years expAirwallex is a unified payments and financial platform for global businesses, empowering over 150,000 businesses worldwide. The Senior Manager, Global Performance Marketing Strategy will lead the development of the global performance marketing strategy, focusing on customer acquisition and revenue growth across various digital channels.
FinanceFinancial ServicesFinTechPayments
Responsibilities
Develop and operationalize the global performance marketing strategy across paid search, paid social, programmatic, and emerging channels
Partner with regional teams (APAC, EMEA, North America) to localize global frameworks into market-specific plans that drive efficiency and scale
Develop options for channel mix strategy, investment allocation models, and measurement frameworks tied to pipeline, revenue, and LTV:CAC goals
Lead quarterly planning cycles, including budget forecasting, scenario modeling, and regional investment trade-offs
Collaborate with the global execution team to become hands-on in campaign execution and optimization
Own standardized reporting to highlight growth, opportunities, and streamline communication and communication cadences for regions
Own the synthesis of learnings by region and be responsible for sharing out with stakeholders across the globe
Partner with vendors and internal teams to develop incrementality testing strategies, partnering with analytics to evolve measurement (MMMs, geo-experiments, and brand lift studies)
Surface insights from campaign data to influence global GTM and lifecycle strategy
Partner with Product Marketing to align messaging and audience segmentation strategies
Collaborate with Sales and RevOps on lead-to-pipeline conversion insights and marketing efficiency metrics
Work closely with Data, Finance, and BI teams to ensure accuracy in performance reporting and budget tracking
Serve as the strategic liaison between Global Marketing Leadership and Regional Directors to align on priorities, timelines, and trade-offs
Develop standardized playbooks, campaign QA frameworks, and reporting templates to drive operational excellence
Coach regional marketers and agency partners to adopt global frameworks and experiment with new growth opportunities
Champion continuous improvement through experimentation, automation, and tooling enhancements (e.g., Google Ads, LinkedIn, Meta, SA360, Looker)
Qualification
Required
8+ years of experience in B2B or fintech performance marketing, including strategic leadership of multi-channel global acquisition programs
Proven success driving measurable pipeline growth and improving marketing efficiency (e.g., LTV:CAC, payback period)
Hands-on understanding of SFDC, Salesforce, Building Looker tables
Expertise in paid search, paid social, display, and emerging channels; familiarity with ABM and demand generation
Strong analytical acumen — experience with advanced measurement, attribution, and experimentation frameworks
Excellent communicator with experience presenting to executive leadership
Demonstrated ability to collaborate cross-functionally across time zones and influence without authority
Experience managing or operationalizing in-house performance models preferred
Bachelor's degree in Marketing, Statistics, Computer Science, Economics, or related field
Preferred
Experience scaling global paid media in high-growth SaaS or fintech environments
Working knowledge of marketing automation and CRM systems (Marketo, Salesforce, HubSpot)
Familiarity with BI and analytics tools (Looker, Tableau, Google Data Studio)
Ability to synthesize data into strategic insights and clear recommendations
Comfort operating in ambiguous, fast-changing environments
Company
Airwallex
Airwallex is a global payments and financial platform that provides business accounts, payment solutions, and spend management tools.
1001-5000 employees
H1B Sponsorship
Airwallex has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (16)
2024 (6)
2022 (2)
Funding
Current Stage
Late StageTotal Funding
$1.53BKey Investors
AdditionSquare Peg CapitalLone Pine Capital
2025-12-08Series G· $330M
2025-05-21Series F· $150M
2025-05-21Secondary Market· $150M
Leadership Team
Jack Zhang
Co-Founder & CEO
Jacob Dai
Co-Founder & CTO
Recent News
Mobile World Live
2026-01-06
2026-01-06
Electronic Payments International
2026-01-06
Company data provided by crunchbase