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Nexstar Media Group, Inc. · 16 hours ago

Digital Media Account Executive

Amarillo, TX

Full-time

Onsite

Senior Level

5+ years exp

Nexstar Media Group, Inc. is seeking a Digital Media Sales Account Executive responsible for generating digital revenue through strategic selling of digital marketing services. The role includes developing sales strategies, maintaining client relationships, and exceeding revenue targets in the digital marketing sector.

BroadcastingInformation ServicesMedia and EntertainmentNewsPublishingSocial Media

Responsibilities

Serve as the sales marketing lead driving revenue from digital marketing services for clients across all channels -- mobile, tablet and web

Develop and execute go-to-market sales strategies that result in exceeding revenue targets in Digital Marketing Services

Responsible for delivering and marketing a powerful suite of local digital marketing products and services that help local SMB’s grow successfully

Develop local sales strategies in major industry verticals (auto, medical, etc.)with clear goals and measurable objectives that can be tied to revenue growth

Establish, maintain and grow relationships with advertisers and agencies

Position and pre-sell all opportunities to highlight the benefit and value proposition in the marketplace

Consistently communicate with clients on all business activity

Complete knowledge of the market and competitive landscape

Utilize a consultative sales approach to develop strategic understanding of client’s business and marketing needs

Meet and exceed performance management targets for account activity and revenue generation

Serve as an advisor to GM and DOS and help make informed decisions on key issues surrounding digital marketing objectives

Establish key relationships within the local business community in order to effectively build and maintain ad revenue vs. budget

Qualification

Digital media salesDigital advertising knowledgeConsultative sales approachClient presentation skillsStrategic thinkingInterest in digital trendsTeam collaborationOrganizational skillsAttention to detailSelf-motivated

Required

BA or BS in Business, Marketing or Advertising preferred

5+ years of digital media sales and marketing experience preferred

Significant knowledge of the digital advertising landscape including Paid Search, Programmatic Ad buying, Social Media Management, Mobile Strategy etc

Motivated, enthusiastic, self-starter who can work effectively both independently and in a team environment

Effective communication and client presentation skills

Ability to interact with high-level decision makers

Ability to sell through a consultative sales experience

Ability to sell a vast array of products

Excellent follow-up, strong organizational skills and attention to detail

Proven ability to meet and exceed sales goals and secure revenue goals

Interest and passion for digital trends and how they relate to the media/ broadcast industry

Strategic thinker with strong ability to translate complex ideas into succinct, and compelling sales narratives

Resourceful, self-motivated and a skillful multi-tasker

Strategic foresight

Valid driver's license with an acceptable driving record