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Block · 2 months ago

Creative Strategist, Demand Generation

San Francisco, CA, United States of America

Full-time

Onsite

Senior Level

$112K/yr - $168K/yr

5+ years exp

Block is a technology company focused on increasing access to the global economy through various brands like Square and Cash App. They are seeking a Creative Strategist for their Demand Generation team to develop creative strategies that drive measurable conversion outcomes across key channels, utilizing data and collaboration to enhance creative impact.

Financial Services

H1B Sponsor Likely

Responsibilities

Develop creative strategies that drive measurable conversion outcomes across key DG channels (paid social, programmatic, YouTube, streaming, web and new channels)

Translate performance data, audience insights, and testing results into actionable creative direction and optimization hypotheses

Collaborate with creative, CRO and channel teams to test, learn, and iterate — continuously improving creative impact and efficiency

Lead and shape creative direction for high-production initiatives such as streaming spots, full-funnel shoots, and modular library builds that scale globally

Partner with production teams to ensure storytelling consistency and a clear throughline from ad creative to landing experience

Experiment with AI tools for ideation, creative versioning, and performance analysis to accelerate learnings and enhance creative development

Build and refine creative frameworks and best practices that can scale across markets and verticals while maintaining brand integrity and performance rigor

Collaborate with cross-functional partners to align creative with broader business goals and customer insights

Qualification

Creative strategyPerformance marketingData analysisA/B testingAI-driven creative toolsMarketing analytics platformsContinuous improvementCollaboration skillsStorytelling

Required

5–7 years of experience in creative strategy, performance marketing, or conversion-focused content development (brand or agency side)

A proven record of driving measurable outcomes through data-backed creative insights and experimentation

Experience in creative optimization, including A/B testing, message hierarchy development, and funnel-stage performance analysis

Ability to synthesize performance data into clear, creative insights — and communicate recommendations to cross-functional partners

Hands-on familiarity with AI-driven creative tools (e.g., for concepting, scriptwriting, asset versioning, or audience analysis)

Strong collaboration skills and comfort working cross-functionally with media, analytics, CRO, and production teams

A passion for blending storytelling with performance — and a bias toward testing, learning, and continuous improvement

Experience developing creative strategy for large-scale productions such as streaming, studio, or modular shoots a plus

Familiarity with marketing analytics platforms (e.g., Looker, Google Analytics, Tableau) and creative performance dashboards a plus

Familiarity with creative automation or personalization systems a plus

Preferred

Experience developing creative strategy for large-scale productions such as streaming, studio, or modular shoots a plus

Familiarity with marketing analytics platforms (e.g., Looker, Google Analytics, Tableau) and creative performance dashboards a plus

Familiarity with creative automation or personalization systems a plus

Benefits

Remote work

Medical insurance

Flexible time off

Retirement savings plans

Modern family planning

Company

Block

Glassdoor3.9

Block is one company built from many blocks, all united by the same purpose of economic empowerment.

Founded in 1990

Oakland, California, US

10001+ employees

https://block.xyz/

H1B Sponsorship

Block has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (257)

2024 (253)

2023 (260)

2022 (297)