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Medifast, Inc · 4 days ago

Director, Content & Creative

Baltimore, MD

Full-time

Onsite

Director/Executive

$167K/yr - $225K/yr

10+ years exp

Medifast, Inc is a health and wellness company focused on promoting lifestyle transformation. The Director, Content & Creative will lead the content strategy and creative services to deliver impactful content that positions the brand as a thought leader and engages Coaches effectively.

FitnessHealth CareWellness

Responsibilities

Develop and oversee a comprehensive content strategy that reinforces the brand’s authority in metabolic health and lifestyle transformation

Lead a team of writers in creating compelling, Coach-centric content (articles, video scripts, toolkits, digital content, presentations, etc.)

Ensure all content is aligned with corporate priorities, reflects brand voice, and is optimized for audience engagement across channels

Partner with internal subject matter experts to transform complex science into approachable, inspiring content

Manage and mentor the creative services team

Oversee development of creative assets (visual design, digital, print, multimedia, event collateral) that bring the brand to life

Drive the execution of design systems, templates, and brand guidelines to ensure consistency across all communications and touchpoints

Maintain a balance between breakthrough creative and adherence to established brand identity

Serve as the connective tissue between brand strategy, creative execution, and field engagement

Partner closely with Marketing, Field Communications, Training, and Events teams to deliver integrated campaigns that build belief, confidence, and excitement

Establish performance metrics to measure the reach, quality, and impact of content and creative outputs

Stay ahead of industry trends, competitor activity, and innovations in content and design to keep the brand relevant and differentiated

Qualification

Content StrategyCreative LeadershipStorytellingProject ManagementMarketing CommunicationsDesign SensibilityInfluencing SkillsCollaborationPresentation Skills