Felina Lingerie · 2 months ago
E Commerce Digital Marketing Manager
Los Angeles, CA
Full-time
Onsite
Mid, Senior Level
$90K/yr - $120K/yr
5+ years expFelina Lingerie is seeking a dynamic and data-driven E-commerce and Digital Marketing Manager to lead and scale their digital sales channels in the fast-paced apparel industry. This role is pivotal in owning the strategy, execution, performance, and maintenance of both Direct-to-Consumer (DTC) e-commerce platforms and third-party marketplaces. The ideal candidate will manage e-commerce strategy, oversee digital marketing efforts, and provide insights based on performance metrics.
Apparel & Fashion
Responsibilities
Own and optimize performance across the brand’s owned e-commerce websites on Shopify
Lead UX/UI improvements to increase conversion rate, reduce bounce rate, and enhance customer experience
Manage product merchandising, categorization, pricing, cross-sells/upsells, and seasonal content updates
Analyze funnel metrics and customer behavior using tools like Google Analytics, Triple Whale, or Shopify analytics
Collaborate on site promotions, A/B tests, landing pages, and product launches
Oversight on day-to-day operations across marketplaces (Amazon, Walmart, Target Plus, etc.), including inventory for FBA, listings, pricing, content optimization, deals and promotions
Coordinate with fulfillment and logistics teams to ensure marketplace SLAs are met (e.g., shipping, on-time delivery)
Monitor marketplace performance metrics: YOY sales and session metrics, Buy Box percentage, advertising ROAS, reviews, and seller ratings
Implement competitive pricing and assortment strategies to grow share and profitability
Plan and manage 3rd party agencies for execution of paid media campaigns across channels (Meta, Google Ads, YouTube, TikTok, affiliates, etc.)
Oversee SEO strategy, content planning, and blog/editorial calendar to drive organic traffic
Manage planning, communication and approval of email marketing and SMS programs (Yotpo) with 3rd Party agency, including segmentation, automation flows, and campaign performance
Collaborate with creative, freelancers, and influencers for brand-aligned messaging and assets
Leverage multi-touch attribution modeling to guide budget allocation and improve CAC, ROAS and LTV metrics for organization
Track KPIs for all digital channels including ROAS, AOV, LTV, CVR, and channel-specific KPIs
Provide weekly and monthly performance reporting and actionable insights to leadership
Use tools such as GA4, Triple Whale, Excel/Sheets, and ad platform dashboards to analyze trends and inform decision-making
Qualification
Required
Bachelor's degree in Marketing, Business, E-commerce, or related field
5+ years of experience in e-commerce and digital marketing, preferably in the fashion/apparel sector
Proven experience managing both owned DTC websites and marketplace platforms
Strong analytical skills and proficiency in e-commerce platforms, web analytics, and digital ad tools
Capable of driving action and communicating strategic insights and recommendations
Experience with Shopify, Amazon Seller Central/Vendor Central, Google Ads, Meta Ads, Yotpo, Walmart Seller Central, Target Plus portal, etc
Excellent project management and communication skills
Passion for apparel, consumer behavior, data and building best-in-class online experiences
Company
Felina Lingerie
Felina Lingerie is an apparel & fashion company based out of 20120 Plummer St, Chatsworth, California, United States.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase