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Critical Mass · 2 days ago

Senior SEO Strategist

Chicago, IL

Full-time

Hybrid

Mid, Senior Level

$80K/yr - $100K/yr

4+ years exp

Critical Mass is a company focused on optimizing exceptional site experiences and enhancing user experiences for world-class brands. As a Senior SEO Strategist, you will lead the development and execution of holistic search strategies, collaborating across teams to drive search performance and improve digital visibility.

Brand MarketingContent MarketingDeveloper ToolsDevOpsDigital MediaMobile AdvertisingRetail TechnologySEOUX DesignWeb Development

H1B Sponsor Likely

Responsibilities

Own the definition, execution, and optimization of holistic search strategies for a global brand

Deliver actionable insights to clients through insightful, visually compelling reports (including strategic recommendations)

Use search data (in conjunction with other research sources) to understand user intent, drive content strategies, and identify business opportunities for clients

Lead and implement AI Search Optimization/GEO strategies

Define success metrics and translate SEO results to business objectives

Collaborate with content, technology, creative and analytics teams to incorporate SEO strategies and best practices

Deliver actionable insights and strategic recommendations to clients through insightful, visually compelling reports

Optimize social search channels (e.g. YouTube, TikTok) to maximize brand and content visibility across the digital landscape

Align paid and organic search strategies to maximize cost efficiencies and holistic brand visibility

Conduct regular SEO audits and competitive analyses

Effectively convey SEO concepts and success stories in a concise and easy-to-understand manner

Develop frameworks and processes to systematically track and improve search performance

Advise on technical website development to maximize search indexability and visibility, including JavaScript SEO and accessibility considerations

Define search-driven guidelines and requirements for page content, copy, page speed, accessibility, indexability, structured markup, site architecture, URL structure, page titles, meta descriptions, headings, anchor text, internal linking, site maps, etc

Pitch and implement new search projects and service offerings

Monitor, analyze, and report on search results and performance to both internal and external stakeholders

Keep current with the latest digital trends and changes in the search marketing landscape, identifying new opportunities for clients (e.g. AI search, ML-driven automation, visual search, voice search, social search, etc.)

Qualification

SEO experienceData analyticsTechnical SEOContent strategyEcomm/retail SEOAI search optimizationGlobal SEOSEO/SEM toolsProject managementAnalytical skillsCommunication skillsSelf-starter attitude

Required

4+ years of SEO experience

Excellent written and verbal communication, with strong presentation and data storytelling skills

Track record of driving measurable performance improvements

Ecomm/retail SEO strategy and experience (e.g. optimizing product/category pages, optimizing shopping feeds, etc.), with a systematic approach that has driven measurable results and incorporates

Experience with GEO and AI search optimization for both AI Overviews and LLMs (ChatGPT, Perplexity, Gemini, AI Mode, etc.)

Experience with global brands and international SEO, including strategies for multiple regional sites, languages, etc

Strong project management and organizational skills, with the ability to drive progress and manage multiple projects and deadlines simultaneously

Experience defining and documenting internal processes and best practices to improve SEO implementation

Deep understanding of search engine algorithms, ranking factors, SEO best practices, and technical SEO

Proficiency in third-party SEO/SEM tools, such as SEMrush, BrightEdge, Ahrefs, ScreamingFrog, etc

Proficiency in data analytics and visualization tools, such as Google Analytics, Google Data Studio, Adobe Analytics, Google Search Console, Tableau, etc

Experience with GEO/AI search tracking tools, such as Profound, BlueFish, BrightEdge AI Catalyst, etc

Strong Excel skills, including pivot tables, vlook-ups, and comfort working with large datasets

Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions

Experience developing and executing content strategies that improve brand visibility, traffic and engagement through content creation and optimization

A proactive, self-starter attitude

Experience with testing and leveraging AI tools (ChatGPT, etc.) for SEO tasks and workflows

Experience with paid search/SEM, or experience driving integrating SEO/SEM strategies and workflows

Benefits

Global maternity and parental leave

Competitive benefits packages

Vacation, compassionate leave, wellness days, and flex days

Summer Fridays (off at 3:00 PM local time every Friday)

Diversity and Inclusion Board with 13 affinity groups

Enterprise-wide employee discounts

Company

Critical Mass

Glassdoor3.4

Critical Mass is a digital experience design agency with a relentless focus on the customer.

Founded in 1996

Calgary, Alberta, CAN

1001-5000 employees

http://www.criticalmass.com/

H1B Sponsorship

Critical Mass has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (3)

2024 (1)

2023 (2)

2022 (2)

2021 (1)

2020 (3)