12th Tribe ยท 2 months ago
Social Media Content Producer + Manager
Los Angeles, California, United States
Full-time
Hybrid
Mid, Senior Level
$90K/yr - $110K/yr
7+ years exp12th Tribe is seeking a visionary Social Media Content Producer + Manager to support the evolution of their brand across digital platforms. This role involves coordinating and creating compelling content, leading social media strategies, and engaging with online communities to enhance brand storytelling.
E-CommerceFashionWomen's
Responsibilities
Work with the brand strategy team to coordinate and create content across all social channels - pinterest, youtube, instagram, tik tok, linkedin, snapchat and more
Responsible for submitting RFP and vendor analysis for implementation of new platforms
Always gets the shot! Strong eye for visuals + lighting
Create shot lists and own social media shot list plan for content days on campaign and social shoots
Responsible to shoot content on set, in office, BTS and events
Act as a brand creator and on-camera personality, helping bring the 12th Tribe lifestyle to life through Reels, TikToks, trend-led content, and BTS storytelling
Build and execute a forward-thinking content strategy that aligns with brand goals, seasonal campaigns, and broader marketing objectives with a goal to have the content strategy built out by two weeks forward facing
Responsible to create SOP for new processes and platforms
Oversee the creative development of social-first assets (photo, video, copy) and lead production, including photoshoots and storytelling direction
Develop and manage a robust content calendar that integrates brand storytelling, community engagement, and real-time trends
Work cross functionally with our influencer team to integrate content into social platforms that are top performing
Engage with online community and work cross functionally with teams to ensure voice of customer on all social channels are received
Collaborate on influencer gifting, campaign partnerships, and long-term creator strategy
Present and analyze content performance metrics as well as account growth metrics on all social channels
Monitor and analyze KPIs across all platforms, using insights to improve reach, engagement, and conversion
Champion the brand voice and ensure consistency across all digital touchpoints
Lead social listening efforts to understand community sentiment and identify opportunities for deeper engagement
Summarize thorough executive reporting to brand lead and founder weekly to ensure visibility into consumer insights on digital - digital drives our brand first and our founder is close to the metrics to drive strong forward facing initiatives for the organization
Stay on the pulse of social, cultural, fashion, and tech to inform innovation and brand relevance
Support with social graphic design elements on stories and in feed
Ensure thorough briefs for graphic designers on teams to execute
Lead feedback loops for content editors and designers, as well as manage firm deadlines to launch social into market
Develop strong, viral content videos, static and animated concepts using canva, after effects, chat gbt and other AI tools to create attention grabbing and viral content
Qualification
Required
7+ years in social media, ideally within fashion, beauty, or lifestyle sectors
12th Tribe fam, ambassador and avid follower
Lives breathes the 12th Tribe Lifestyle
Strong on-camera presence and a natural content creator who resonates with the 12th Tribe aesthetic, DNA, voice, and audience
Track record of team leadership and creative direction across a multi-disciplinary team
Strong understanding of platform best practices (Instagram, TikTok, Pinterest, YouTube, etc.) and content creation for each
Proficiency in social analytics tools such as Dash Hudson and in platform metrics
Exceptional storytelling skills, both visual and written, with a sharp eye for design and detail
Strong project management skills; able to manage complex timelines and multi-channel campaigns
Comfortable navigating a high-growth, fast-paced, highly collaborative environment
Passion for fashion, digital culture, and innovation
5+ Years of experience in graphic design + content creation
5+ Years reading analytics through social shopping platforms
Portfolio required
Company
12th Tribe
12TH TRIBE is an e-commerce site that offers clothes and accessories for women.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Demi Marchese
CEO
Recent News
Company data provided by crunchbase