Bryson Gillette · 2 months ago
Creative Vice President - Video (L.A. or D.C.) - Full-time, Freelance, or Contractor
Washington, DC
Full-time, Contract
Onsite
Director/Executive
$170K/yr - $205K/yrBryson Gillette is a Los Angeles and Washington, D.C.-based communications firm that focuses on strategic communications, media relations, and political consulting. They are seeking a Creative Vice President - Video who will oversee creative development across various platforms, manage client relationships, and lead creative teams to produce impactful content.
ConsultingPublic Relations
Responsibilities
Oversee creative development from ideation through execution across social, digital, experiential, branded content, and campaign platforms
Partner with department heads to ensure creative solutions are insight-driven, executable, and client-aligned
Serve as a lead presenter in key pitches and client meetings—owning the room with clarity, conviction, and charisma
Drive new business success by shaping compelling creative responses to RFPs, leading brainstorms, and developing pitch narratives
Cultivate strong relationships with clients—acting as a trusted advisor and creative champion for their brands
Identify and pursue opportunities to evolve and expand our creative offerings—particularly in emerging categories
Lead end-to-end creative development across formats — from longer-form storytelling to short-form “cut downs” (social, Reels, TikToks, YouTube Shorts)
Oversee concepting, scripting, and production, guiding creative teams and contractors from idea through final delivery
Bridge strategy and production: translate campaign goals into creative briefs, provide clear direction to editors and motion designers, and ensure every asset supports broader campaign objectives
Manage external creative partners — from production crews to freelance editors — ensuring quality, efficiency, and alignment with client goals
Collaborate closely with paid media strategists to align creative direction with targeting, budget, and performance goals
Stay ahead of digital and cultural trends — from platform shifts to new creative formats — and proactively bring fresh ideas to the team
Bring a creative vision to new business proposals, helping to envision, design and sell overarching campaign concepts to prospective clients
Be willing to teach and mentor the team around your expertise
Monitor and interpret creative performance data across platforms to understand what’s resonating and why
Design and evaluate A/B and multivariate creative tests
Translate insights into creative action: adjust scripts, visuals, and copy based on audience engagement, retention, and conversion trends
Partner with clients and internal teams to connect creative performance to campaign objectives and ROI
Build or maintain performance dashboards to track creative outcomes and report learnings across clients
Stay fluent in analytics and ad platform tools and emerging creative optimization technologies
Qualification
Required
Experience working across public affairs campaigns, nonprofits, political campaigns and private sector brands — or the ability to navigate those worlds confidently
Strong strategic thinking and ability to translate insights into creative platforms
Demonstrated success leading pitches and securing new business
A dynamic presenter with executive-level client presence
Highly collaborative and adaptable, with experience leading cross-functional teams in fast-paced environments
Comfort directing editors and creative contractors; you know how to communicate a clear creative vision and how to get the best out of collaborators
Deep understanding of social and paid media performance metrics — and the ability to interpret results and optimize creative accordingly
Experience designing and analyzing creative tests (A/B or multivariate) and iterating based on data
Familiarity with analytics and visualization tools (e.g., Google Analytics, Meta Ads Manager, TikTok Creative Center, Looker, Tableau)
A collaborative mindset and strong communication skills — you can translate creative ideas into strategy and strategy into visuals
Curiosity, adaptability, and an instinct for spotting cultural and digital trends before they go mainstream
Excellent written and oral communication skills
A growth mindset
Preferred
Motion graphics or animation experience
Comfort with UX, landing page creative, or integrated digital storytelling
Experience producing for broadcast or linear TV
Fluency in multiple languages or experience creating multilingual content
Experience working on issues related to diversity, equity and inclusion, and/or social or racial justice advocacy
Client relationship experience
Good sense of humor
Benefits
Bryson provides insurance coverage for employees and their dependents, which includes a PPO health plan, dental, and vision coverage.
401(k) Plan w/ Employer Match
Flexible Time-Off policy with no vacation caps, after 90 day period
Generous, paid parental leave
Discretionary, year-end bonuses
Company
Bryson Gillette
Bryson Gillette is a consulting firm dedicated to delivering communications, campaigns, and public affairs.
Founded in 2020
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Bill Burton
Founding Partner and CEO
Lawrence Browning
Chief Legal Officer
Company data provided by crunchbase