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Modern Realty · 2 months ago

Founding Marketer/Head of Growth

San Francisco, CA, US

Full-time

Onsite

Mid Level

$80K/yr - $130K/yr

3+ years exp

Modern Realty is an AI-powered real estate brokerage that is scaling and refining its consumer experience. The Founding Marketer/Head of Growth will be responsible for designing and running channel experiments, collaborating with engineering, and translating insights into product features to drive qualified clients and enhance the home-buying journey.

Artificial Intelligence (AI)Consumer GoodsGenerative AI

No H1B

Responsibilities

Design and run channel experiments (paid, organic, SMS, referral, social, and partnerships) to validate what drives qualified clients

Test and refine offers (fast-close, AI home search, lender integrations, instant CMA, etc.) that resonate with our ICP

Collaborate with engineering to spin up lightweight landing pages, onboarding flows, and automations for rapid testing

Translate insights into product features, working with design and product to make winning offers part of the core experience

Qualification

Consumer product experimentationGrowth experiments designAttributionA/B testingExperience in proptechAI-driven experiencesStartup growth experienceCuriosity about human behaviorCommunication

Required

3+ years of experience in consumer product experimentation or marketplace growth

Proven ability to design, launch, and analyze growth experiments across multiple consumer channels (paid, organic, referral, SMS, social, partnerships)

Strong grasp of analytics and attribution

Skilled at turning ideas into structured A/B tests with measurable outcomes

Deep curiosity about human behavior, why people buy, what builds trust, and how to design experiences that feel inevitable

Excellent communication skills; able to make data and insights understandable, actionable, and inspiring

Ability to take the work seriously and aim for excellence while bringing energy, creativity, and zero pretense