AbbVie · 2 months ago
Associate Director, Consumer Marketing - OTC (Eye Care)
Irvine, CA
Full-time
Onsite
Lead/Staff, Director/Executive
8+ years expAbbVie is a company dedicated to discovering and delivering innovative medicines and solutions that address serious health issues. The Associate Director, Consumer Marketing will serve as the subject matter expert for the OTC consumer business, driving brand performance through strategic marketing and collaboration with internal and external stakeholders.
BiotechnologyFinancial ServicesHealth CareMedicalPharmaceuticalVenture Capital
Responsibilities
Lead brand strategy evolution, including value proposition, positioning, segmentation, and omni-channel strategy, with integration of eCommerce
Direct development and execution of creative consumer marketing tactics and omnichannel campaigns—including TV, digital, social, website, CRM, and eCommerce platforms
Collaborate extensively with external agencies and a broad range of internal stakeholders to ensure consistency, compliance, and excellence in brand messaging and marketing execution
Drive brand annual planning, representing direct-to-consumer (DTC) needs foremost, while ensuring digital commerce initiatives are incorporated as supportive growth channels
Oversee measurement, analytics, and optimization of marketing performance. Utilize KPIs for continuous campaign improvement and innovation
Support business development opportunities, leverage digital and eCommerce data insights, and provide ad hoc competitive analyses as needed
Advise senior leadership on market challenges and opportunities, offering creative thought leadership for consumer marketing and eCommerce initiatives
Qualification
Required
Bachelor's Degree required
Proven marketing experience with increased proficiency in all marketing skills
Previous cross franchise/cross channel marketing experience preferred
Preferred
BA/BS required; MBA preferred
8+ years of consumer marketing experience with a strong preference for pharma and CPG experience; eCommerce expertise is valuable
Deep knowledge of brand management, omni-channel approaches, and campaign development
Track record of managing multi-agency partnerships and influencing across a matrixed organization
Strategic thinker with strong planning, organization, attention to detail, and execution skills
Intellectual curiosity and ability to generate new ideas for consumer engagement and growth—across both traditional and digital touchpoints
Experience with financial planning, campaign metrics, and business analysis is a plus
Benefits
Paid time off (vacation, holidays, sick)
Medical/dental/vision insurance
401(k)
Short-term incentive programs
Long-term incentive programs
Company
AbbVie
AbbVie is a biopharmaceutical company focused on immunology, oncology, neuroscience, virology, and aesthetics. It is a sub-organization of AbbVie.
10001+ employees
H1B Sponsorship
AbbVie has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (273)
2024 (190)
2023 (225)
2022 (284)
2021 (186)
2020 (186)
Funding
Current Stage
Public CompanyTotal Funding
$15B2024-02-27Post Ipo Debt· $15B
2023-03-08Post Ipo Equity· $0.25M
2012-12-20IPO
Leadership Team
Robert Michael
Chairman of the Board and Chief Executive Officer
Micah Bregman
Vice President, Global Strategy and Pipeline, Allergan Aesthetics
Recent News
2026-01-09
2026-01-09
Company data provided by crunchbase