Achievers Network · 2 months ago
Marketing Leader
Cincinnati, OH
Full-time
Hybrid
Mid Level
$50K/yr - $75K/yr
3+ years expDonovan Energy is a fast-growing company in the clean energy sector, seeking a Marketing Leader to develop and implement strategic marketing plans. This role focuses on increasing brand awareness and generating sales leads through various marketing initiatives and platforms.
Non-profit Organization Management
Responsibilities
Develop and execute the company’s strategic and tactical marketing plan, including the Following Components
Develop ideal client profile (e.g. turnkey lighting in parking facilities; EVSE in apartment complexes)
Brand positioning & key messages
Establish marketing priorities
Develop and implement a sales lead generation plan
Develop current client segmentation & engagement plan
Create and cleanse existing database to highlight ideal clients and prospects
Develop marketing KPI tracker & dashboard
Own and advocate for marketing budget
Develop and communicate content calendar template & 1-month forward view of content planned for release
Manage and execute “day to day” marketing related initiatives:
Create and update content and assets
Set-up & manage platforms (LinkedIn, Google Analytics, Google My Business, E-mail software, etc.)
Develop a team LinkedIn activation plan
Offer sales lead implementation, tracking, analysis & enhancement recommendations
Define all marketing-related roles & responsibilities
Qualification
Required
3-7 years of business-to-business marketing experience
Strong business to business marketing experience, ideally with solution/service companies
Experience in leveraging the full capabilities of existing marketing tools: CRM (Hubspot), PowerPoint, LinkedIn, and other lead generation tools/tactics
Experience in creating and driving regional groups and events
Sufficient experience, confidence and aptitude to identify, articulate and execute on marketing-related strategies without day-to-day oversight
Sufficiently trainable and flexible to reside comfortably and successfully within a dynamic business and industry
Education: College degree or equivalent experience in business to business marketing
Excellent verbal and written communication skills
Excellent problem-solving skills with the ability to drive resolution
Practical knowledge of Google based cloud collaboration tools (i.e. Gmail, Google Drive, etc.) and the Microsoft Office suite
Expertise with PowerPoint and delivering compelling presentations
Experience working with Customer Relationship Management (CRM) software
Proficiency in writing for multiple audiences
An understanding and experience in positively contributing to great corporate culture
Collaborative, strategic, and results oriented
High level of self-confidence, motivation, maturity, and integrity
Capable of finding answers to questions
Driven to support customers, vendors and partners
Preferred
Experience in developing and executing strategic and tactical marketing plans
Experience in brand positioning & key messages
Experience in developing and implementing a sales lead generation plan
Experience in developing current client segmentation & engagement plan
Experience in creating and cleansing existing database to highlight ideal clients and prospects
Experience in developing marketing KPI tracker & dashboard
Experience in owning and advocating for marketing budget
Experience in developing and communicating content calendar template & 1-month forward view of content planned for release
Experience in managing and executing day to day marketing related initiatives
Experience in creating and updating content and assets
Experience in setting up & managing platforms (LinkedIn, Google Analytics, Google My Business, E-mail software, etc.)
Experience in developing a team LinkedIn activation plan
Experience in offering sales lead implementation, tracking, analysis & enhancement recommendations
Experience in defining all marketing-related roles & responsibilities
Proficiency in LinkedIn; LinkedIn Sales Navigator
Proficiency in Hubspot
Experience in design (web content and design, graphic design, video production)
Experience in Google office suite
Experience in Microsoft Office (PowerPoint)
Sense of humor
Benefits
Group health, dental, and vision insurance as well as FSA and HSA plans
Four weeks paid time off plus nine holidays
Flexible working environment
Company
Achievers Network
Black Achiever is a group dedicated to connecting African American professionals. We believe you can accomplish more together than you can by yourself.
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Michael Moore
President/CEO
Company data provided by crunchbase