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Verkada · 2 months ago

Demand Generation & Growth Marketing Manager, Channel Technical Programs

San Mateo, CA United States

Full-time

Onsite

Mid, Senior Level

$135K/yr - $180K/yr

Verkada is a rapidly expanding company that provides integrated building security solutions through cloud-based software. They are seeking a Demand Generation & Growth Marketing Manager to lead Channel Technical Programs, focusing on driving growth and engagement for their strategic partners. The role involves defining go-to-market strategies, managing marketing efforts, and enhancing partner success through effective demand generation initiatives.

Artificial Intelligence (AI)Enterprise SoftwareInternet of ThingsPhysical SecuritySmart Building

No H1B

Responsibilities

Serve as the marketing lead for Channel Technical Programs—owning the strategy, budget, and roadmap to drive awareness, engagement, and growth

Act as a strategic advisor to senior leadership on how marketing can accelerate program adoption and partner success

Build and amplify the brand identity of Verkada’s partner technical programs, ensuring consistent messaging and positioning across all partner-facing touchpoints and digital channels

Design and execute data-driven demand generation strategies—including ABM campaigns for priority partners—to increase participation and certification rates across regions

Oversee end-to-end campaign development, execution, and optimization across multiple platforms (email, social, paid media, events)

Continuously test and iterate to improve ROI and partner engagement

Track, analyze, and communicate marketing performance metrics, translating insights into actionable recommendations to inform strategic decisions and future campaigns

Qualification

B2B marketingABM strategiesDemand GenerationDigital marketing automationCRM toolsAnalytical skillsSQLExcelCommunicationOrganizational skillsInterpersonal skillsProject management

Required

Proven experience in B2B marketing

Strong understanding of ABM strategies, tapping into multiple channels - digital and outbound (webinars, direct mail, email, content syndication)

Strong quantitative background, with experience using data and metrics to inform marketing decisions

Ability to manage multiple projects simultaneously, with high attention to detail and organizational skills

Excellent communication and interpersonal skills, with the ability to work effectively in a team environment and manage relationships with internal and external stakeholders

Knowledge of SQL, Excel, digital marketing automation, and CRM tools preferred

Must be willing and able to work onsite five days per week

Benefits

Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans

Nationwide medical, vision and dental coverage

Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options

Expanded mental health support

Paid parental leave policy & fertility benefits

Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time

Professional development stipend

Fertility Stipend

Wellness/fitness benefits

Healthy lunches provided daily

Commuter benefits