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Fiddler AI · 1 month ago

Director of Events & Field Marketing

Palo Alto, CA

Full-time

Hybrid

Director/Executive

$185K/yr - $210K/yr

8+ years exp

Fiddler AI is a pioneer in AI Observability, focused on building trust in AI applications. The Director of Events & Field Marketing will be responsible for delivering impactful events and initiatives that enhance brand visibility and support sales efforts, while also managing all aspects of event planning and execution.

AnalyticsArtificial Intelligence (AI)Big DataEnterpriseMachine LearningSoftware

Growth Opportunities

Responsibilities

Develop and execute a comprehensive events and field marketing strategy aligned with company goals and pipeline objectives

Lead the end-to-end planning, logistics, and execution of conferences, trade shows, and field marketing programs

Collaborate closely with Product Marketing to craft compelling, technically accurate event messaging, signage, and presentations tailored to highly technical audiences

Understand complex technical concepts in enterprise AI and translate them into differentiated marketing experiences

Partner with Sales, Product Marketing, and Demand Generation to ensure consistent messaging and clear ROI measurement across all events

Manage budgets, negotiate with vendors, and oversee contractors to ensure high-quality delivery

Track and report event performance, lead generation, pipeline contribution, and post-event ROI. Use insights to refine future programs

Curate and maintain the annual calendar of field marketing initiatives, ensuring alignment with regional sales priorities

Willingness to travel to key events and conferences as needed (approximately 25–40%)

Qualification

Event PlanningField Marketing StrategyProject ManagementAnalytical SkillsTechnical CommunicationBudget ManagementInterpersonal SkillsCross-Functional Collaboration