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HealthyBaby · 2 months ago

Social Media & Content Development Manager

New York, NY

Full-time

Onsite

Mid, Senior Level

4+ years exp

HealthyBaby is a company focused on educating parents and building community through digital content. They are seeking a Social Media & Content Development Manager to shape the brand's voice on social media, develop engaging content, and foster community engagement.

BabyE-CommerceRetail

Responsibilities

Manage HealthyBaby’s social media platforms (Meta, TikTok, YouTube, etc.), ensuring brand consistency and engagement

Develop content calendars that align with brand campaigns, product launches, and key cultural moments

Monitor trends and platform innovations to keep HealthyBaby relevant and culturally connected

Create and curate content across formats (short-form video, photography, graphics, educational posts)

Partner with Creative Director to ensure content aligns with brand identity and design standards

Incorporate AI into content ideation, editing, and social listening to enhance storytelling and speed

Develop storytelling that educates parents on health, safety, wellness, and HealthyBaby’s differentiators (EWG Verified, science-backed)

Foster two-way communication with HealthyBaby’s parent community, responding to comments, messages, and feedback in a timely and empathetic way

Identify opportunities to spotlight user-generated content, testimonials, and brand advocates

Support Influencer & Community Engagement Manager in amplifying collaborations and partnerships

Track content performance and social KPIs, using insights to refine strategy and optimize engagement

Provide weekly and monthly reporting to influence go forward strategy

Stay current with competitor activity and best-in-class digital campaigns

Qualification

Social media managementContent creationDigital storytellingShort-form videoSocial media analyticsCommunity engagementEntrepreneurial mindsetDisruptive thinkingWriting skills

Required

4–6 years of experience in social media management and content creation for consumer brands (ideally babycare, maternal care, health & wellness, or beauty)

Strong creative skills with expertise in digital storytelling, short-form video, and visual content

Deep familiarity with social media platforms, tools, and analytics. Familiarity with AI-driven discovery and measurement tools for influencer and community marketing

Strong writing and communication skills with an authentic, empathetic tone

Comfortable managing community engagement directly and authentically

Entrepreneurial, digital-native mindset; thrives on experimentation

Disruptive thinker who goes beyond traditional content models to create impact

Excited to test new ideas and move quickly, while staying true to brand purpose