Away · 16 hours ago
Director, Brand & Integrated Marketing
New York, NY
Full-time
Onsite
Director/Executive
$180K/yr - $180K/yr
8+ years expAway is a company that believes travel makes us better, offering a range of luggage and travel essentials. They are seeking a Director of Brand & Integrated Marketing to lead a team and collaborate cross-functionally to develop and execute integrated marketing strategies that drive brand awareness and measurable business outcomes.
ConsumerConsumer GoodsE-CommerceLifestyleRetailTravel
Hiring Manager
Karissa Broderick-Beck, PHR
Responsibilities
You’ll develop and oversee a holistic brand marketing strategy that drives awareness, brand equity, and market share
You’ll build GTM frameworks for product launches, seasonal campaigns, and market expansion - ensuring alignment with sales, retail, and ecommerce objectives
You’ll partner closely with Merchandising, Retail, and Product teams to forecast demand and identify growth opportunities to meet sales projections
You’ll lead the marketing strategy for wholesale partners (Amazon, Nordstrom), ensuring strong sell-in, sell-through, and brand presentation
You’ll lead and mentor a team of brand & retail marketers and a retail visual designer, fostering an inspiring, collaborative, and high-performing culture
You’ll present marketing plans, forecasts, and post-campaign analysis to leadership and key stakeholders
You’ll own the planning and execution of fully integrated campaigns across paid, owned, and earned media, including retail activations, digital marketing, PR, influencer, and partnerships
You’ll oversee the creative briefing process to ensure messaging, visuals, and storytelling align with brand positioning and commercial goals
You’ll partner with Growth Marketing to ensure upper-funnel brand campaigns drive measurable lower-funnel results
You’ll act as the bridge between creative, digital, retail, and sales teams to ensure seamless execution of initiatives
You’ll leverage consumer insights, market data, and competitive intelligence to shape strategy & positioning
You’ll maintain a deep understanding of the customer, their evolving needs and preferences, and the competitive landscape to craft compelling strategies that attract new customers and deepen the loyalty of existing customers
You’ll collaborate with retail teams on in-store activations, point-of-sale marketing, and promotional strategies
You’ll build co-marketing programs with wholesale partners to amplify launches and seasonal initiatives
You’ll evaluate the effectiveness of channel marketing strategies, adjusting for performance and market trends
You’ll analyze campaign performance and retail/wholesale sell-through, applying learnings to future initiatives
Qualification
Required
You have a minimum of 8 years of experience in brand marketing, integrated marketing, or GTM strategy, preferably in consumer, retail or lifestyle industries
You have a proven track record of building and executing successful GTM campaigns that drive measurable sales growth
You have strong experience in retail and wholesale marketing, including co-op programs and partner negotiations
You have exceptional project management, organizational, and leadership skills
You have expertise in developing integrated campaigns across multiple channels (digital, retail, influencer, PR, partnerships)
You are commercially minded with strong analytical and strategic thinking abilities
You have experience with premium or lifestyle brands
You have a strong network with retail partners, media, or agencies
You have experience with global markets and international GTM strategies
You are a strong leader with a process-driven mindset who is confident in cultivating and developing talent —someone who people want to learn from, work with, and are inspired by
You are an effective cross-functional leader and are adept at working with your peers across growth, media, creative, PR, and merchandising
You are customer-obsessed—you understand our customers and how to speak to them at every point of the marketing funnel
You obsess over how our brand shows up and have exceptionally high personal and team standards
You have exceptional budget management capabilities—with laser-sharp budget allocation and optimization, and the ability to build the business case for spend
You thrive in a fast-paced environment—agile and nimble in both leadership and execution
You're creative and innovative; you love to build great new things that are fresh and unique while staying on brand
You're agile, and motivated by a fast-paced and ever changing environment
You're passionate about transforming travel for all (but that's a given!)
Benefits
Take care of yourself and your family through our health insurance offerings
Invest in your future by participating in our 401(k) (with a company match!)
Find balance through our many paid time off programs (vacation, wellbeing, holidays, summer Fridays, and compassion leave - just to name a few!)
Build your travel uniform through discount codes, product stipends, and giveaways
Give back through company-sponsored volunteer and charitable opportunities
Company
Away
Away is a modern travel and lifestyle brand designed with thoughtful features that solve real travel problems
201-500 employees
H1B Sponsorship
Away has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2023 (2)
2022 (1)
2020 (3)
Funding
Current Stage
Late StageTotal Funding
$181MKey Investors
Wellington ManagementGlobal Founders Capital
2019-05-14Series D· $100M
2018-06-28Series C· $50M
2017-05-19Series B· $20M
Leadership Team
Jen Rubio
Co-Founder
Charles Liu
Chief Operating Officer
Recent News
2025-11-26
Yahoo! News
2025-10-23
Business Insider
2025-10-09
Company data provided by crunchbase