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Lowe's Companies, Inc. · 2 days ago

Sr Analyst, Media Analytics

Mooresville, NC

Full-time

Onsite

Senior Level

5+ years exp

Lowe's Companies, Inc. is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week in the United States. The Senior Analyst, Media Analytics supports the enterprise media measurement and optimization efforts by analyzing campaign performance, producing insights, and driving data-informed recommendations.

HardwareHome RenovationManufacturing

H1B Sponsor Likely

Responsibilities

Collect, validate, and analyze performance data across all paid media channels

Develop and maintain recurring reports and dashboards to monitor campaign and channel performance

Track and interpret key performance indicators (KPIs) such as return on ad spend (ROAS), reach, conversion rate, cost per acquisition (CPA), and store traffic lift to optimize media plans and influence business decisions

Identify insights and trends to inform optimization opportunities and media planning decisions

Support the design and analysis of split tests (A/B tests) and incrementality studies

Collaborate with Media Strategy, Activation, Data Analytics, and Finance to connect media metrics to sales and customer outcomes

Ensure data quality, consistency, and alignment with enterprise reporting standards

Contribute to continuous improvement of reporting tools, methodologies, and processes

Qualification

Media analyticsData visualization toolsPerformance measurementSQLMarketing attributionAnalytical skillsProblem-solving skillsAttention to detail

Required

Bachelor's degree in Analytics, Marketing, Statistics, Business or a related field or equivalent years of experience in lieu of education requirement, if applicable

5 Years of general Marketing experience

2–4 years of experience in media analytics, digital marketing, or performance measurement

Working knowledge of media performance metrics and data sources (DSP, ad server, social, search, retail media)

Proficiency in Excel and data visualization tools (Tableau, Power BI)

Strong analytical and problem-solving skills with attention to detail

Preferred

Experience in retail, eCommerce, or omnichannel marketing analytics

Familiarity with marketing attribution, incrementality testing, or MMM methodologies

Experience using SQL or data querying tools for performance analysis

Understanding of omni-retail business model, customer segments, and omnichannel marketing ecosystem

Company

Lowe's Companies, Inc.

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 20 million customers a week in the United States.

Founded in 1921

Mooresville, North Carolina, USA

10001+ employees

https://www.lowes.com

H1B Sponsorship

Lowe's Companies, Inc. has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (389)

2024 (310)

2023 (388)

2022 (357)

2021 (242)

2020 (394)

Funding

Current Stage

Public Company

Total Funding

$22B

2025-09-30Post Ipo Debt· $5B

2025-08-20Post Ipo Debt· $9B

2023-03-28Post Ipo Debt· $3B

Leadership Team

Jennifer Wilson

SVP, Chief Marketing Officer

Kathy Higgins

VP IT Business Management

Recent News

Marketing Dive

Lowe’s pops up at movie theaters with Cinemark popcorn promotion

2026-01-07

Benzinga.com

$100 Invested In Lowe's Companies 20 Years Ago Would Be Worth This Much Today

2026-01-04

Business Wire

Cinemark and Lowe’s Build Upon Fan-Favorite Bring Your Own Bucket Event With Two-Day National Popcorn Day Celebration in U.S. Theaters

2026-01-03

Company data provided by crunchbase