Senior Director, Marketing (Campus & Experiences) jobs in United States
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National Geographic Society · 1 week ago

Senior Director, Marketing (Campus & Experiences)

positionWashington, DC
timeFull-time
remoteOnsite
seniorityDirector/Executive
money$157K/yr - $165K/yr
date12+ years exp

National Geographic Society is undergoing a significant renovation project at its headquarters in Washington, D.C., and they are seeking a Senior Director of Marketing to lead integrated marketing strategies for their public-facing programs. This strategic leadership role focuses on driving attendance, revenue, and audience engagement through data-informed planning and collaboration across various marketing channels.

Non ProfitSocial ImpactWildlife Conservation

Responsibilities

Lead the development and execution of annual and seasonal marketing strategies for all C&E programs, ensuring brand alignment and coordinating omnichannel campaigns (paid media, web, social, email)
Lead marketing efforts to meet revenue targets for MOE admissions and ticketed experiences. Monitor KPIs and manage associated agency and media budgets
Build a strong team culture and lead the C&E Marketing team in collaboration with the NGS central marketing and brand teams
Oversee and coordinate all Museum channels (web, social, on-site assets) and collaborate with Strategic Communications to maximize earned media

Qualification

Full-funnel marketing strategyDestination-based marketingCustomer data segmentationBudget managementProject management

Required

Bachelor's degree required
12+ years in destination, museum, live entertainment, or experiential marketing
5+ years of management experience
Strong experience developing and managing full-funnel marketing strategy
Expertise in destination-based marketing (CVBs, DMA level buying)
Experience with customer data/segmentation
Strong project/budget management skills

Benefits

Health
Dental
Vision
401(k) matching
Generous paid time off
Paid parental leave

Company

National Geographic Society

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National Geographic Society has funded the best and brightest individuals dedicated to scientific discovery and understanding of our world.
dateFounded in 1888
location
Washington, District of Columbia, USA
people-size501-1000 employees
web-link
https://www.nationalgeographic.org/society/

Funding

Current Stage
Late Stage
Total Funding
$3.5M
Key Investors
Principal FoundationAlfred P. Sloan Foundation
2025-11-12Grant· $0.5M
2012-01-01Grant· $1.5M
2008-01-01Grant· $1.5M

Leadership Team

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Jill Tiefenthaler
Chief Executive Officer
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Caroline Tippett
Vice President of Institutional Partnerships
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Recent News

PR Newswire
Kevin J. Maroni Elected Chair of National Geographic Society Board of Trustees
2026-01-20
Morningstar.com
Principal Foundation Awards $500,000 Grant to Support National Geographic Society's Vision to Inspire Curiosity Through a Reimagined Museum Experience
2025-11-14
Business Wire
Forbright Bank Collaborates with National Geographic Society to Advance Conservation and Exploration
2025-11-05
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